Adidas Reopens Dongdaemun-gu Futsal Court: "Creating a Safe Sports Environment"

Launching the "Seoul, Let’s Exercise" Campaign with the Seoul Metropolitan Government
Upgrading Facilities: New Fences, Roof Trusses, and Safety Windshields

Adidas Korea announced on October 17 that it has reopened the futsal court at Hwikyung 2 Waterfront Park in Dongdaemun-gu, as part of the "Seoul, Let’s Exercise" social contribution project in collaboration with the Seoul Metropolitan Government.

The futsal court, which has now reopened, had been temporarily closed after heavy snowfall last year damaged the roof trusses and supporting fences. After undergoing renovations, the facility has been upgraded to be safer and more comfortable. The fixed fence was replaced with a movable one to better withstand frequent river flooding, and both the roof trusses and safety windshields were also replaced.

Futsal court at Hwikyung 2 Waterfront Park, Dongdaemun-gu. Provided by Adidas Korea.

Adidas is carrying out a variety of initiatives worldwide to fulfill its purpose and brand belief of "changing lives through sport." The "Seoul, Let’s Exercise" project, conducted in cooperation with the Seoul Metropolitan Government, is a leading example of implementing this global vision in Korea. Adidas Korea has continuously worked to create an environment where anyone-regardless of gender, age, or disability-can participate in sports safely and equally.

To commemorate the reopening, Adidas Korea held a ceremony and futsal clinic at the Hwikyung 2 Waterfront Park futsal court on October 16. The event was attended by Adidas Korea executives and staff, as well as representatives from the Seoul Sports Council and Dongdaemun-gu Office.

The futsal clinic brought together 20 children from the Dongdaemun-gu Sports Council’s futsal team and 20 adults with intellectual and developmental disabilities who require support for sports activities. Coaches from the Cha Bum-Keun Football Academy led the clinic, and Adidas employees volunteered as assistant coaches and snack truck operators, adding to the significance of the event. The program included basic physical training, instruction in dribbling, passing, and shooting, as well as mini-games to build teamwork, receiving an enthusiastic response from participants.

Markus Morent, CEO of Adidas Korea, stated, "Adidas is committed to creating an environment where everyone can enjoy sports safely and equally. Through the reopening of the Dongdaemun-gu futsal court, we hope local residents will be able to enjoy sports in a safer facility and that it will become a space open to all."

Since 2017, Adidas has been working with the Seoul Metropolitan Government through the "Seoul, Let’s Exercise" campaign to create an environment where everyone can enjoy sports safely and equally, regardless of gender, age, or disability. Starting with the futsal court at Jamsil Sports Complex and now including the Hwikyung 2 Waterfront Park futsal court in Dongdaemun-gu, Adidas has completed renovations for a total of 24 facilities in 12 regions, continuing to support grassroots sports and vulnerable groups in the sports community.

This content was produced with the assistance of AI translation services.