CXI Signs Exclusive Distribution Agreement for "Answer Garden" in China...K-Indie Brand Lineup

CXI announced on October 16 that it has signed an exclusive distribution agreement for the entry of the "Answer Garden" brand into the Chinese market with domestic cosmetics manufacturer Covix through its subsidiary CKIH Health Industry.

Through this agreement, CXI will distribute a total of 15 "Answer Garden" products in China, including ampoules, toners, foam cleansers, moisturizers, mists, and sheet masks. The company plans to efficiently utilize its existing online and offline sales networks, while systematically expanding new distribution channels centered on a dedicated task force, aiming to rapidly increase sales volume in a short period of time.

"Answer Garden" is a K-indie brand that pursues natural ingredients and eco-friendliness as a conscious beauty brand. It features an eco-friendly skincare concept by using extracts from wild plants native to Jirisan as its main ingredients and applying recyclable packaging materials.

Recently, K-indie brands have achieved notable results in overseas markets, and the company has decided to strategically include K-indie brands in its lineup in response to this trend. The company expects that the reasonable pricing and innovative ingredients of "Answer Garden" will also resonate strongly with Chinese consumers, and believes that Covix's quick decision-making and flexible operational capabilities will be advantageous for overseas expansion.

The K-indie brand lineup is a new strategy for CXI's cosmetics division. The newly formed task force is simultaneously working on brand incubation and discovering new K-indie brands. Currently, negotiations are underway with several brands regarding entry into the Chinese market, and additional brand lineups are expected within the year. Through this, the company plans to strengthen its market dominance with a portfolio of K-indie brands.

A CXI official emphasized, "With countless brands fiercely competing in the Chinese market, K-indie brands that highlight differentiated identities, innovative ingredients, and localization strategies will become key weapons for market penetration going forward."

This content was produced with the assistance of AI translation services.