Shinhan Investment & Securities' "Shinhan Premier MyPB Members" Surpasses 1 Trillion Won in Assets Under Management

Shinhan Investment & Securities announced on October 15 that the total assets under management (AUM) for its premium digital membership service, "Shinhan Premier MyPB Members," have surpassed 1 trillion won.

Shinhan Premier MyPB Members is an innovative service that has restructured the traditionally offline-focused private banking (PB) offerings for the digital environment. The company explained that the service stands out by allowing customers who prefer digital and non-face-to-face channels to receive professional investment consultations and customized portfolio proposals through dedicated PBs.

In particular, beyond investment consultations, the platform provides a variety of specialized content such as tax, real estate, and retirement planning, along with premium benefits, establishing itself as a comprehensive asset management platform that supports customers' long-term asset growth. Surpassing 10,000 subscribers in September and now exceeding 1 trillion won in total assets under management demonstrates not just quantitative expansion but also qualitative growth of the service.

Shinhan Investment & Securities is currently running a promotional event for new members. Until November 14, new subscribers will receive fractional overseas exchange-traded funds (ETFs) as a benefit, along with additional prizes through a lottery.

A representative from Shinhan Investment & Securities stated, "We are continuously enhancing our customer-centric services so that clients can fully experience PB expertise even in a digital environment," adding, "We will continue to expand diverse customer touchpoints, such as offline seminars, to provide differentiated asset management benefits anytime, anywhere."

This content was produced with the assistance of AI translation services.