Toss Surpasses 200 Partnered Mini-Apps on Appintos Within 100 Days of Launch

2.6 Million Cumulative Users,
15 Million Page Views

Viva Republica, the operator of Toss, announced on October 15 that its mini-application platform 'Appintos' surpassed 200 partnered mini-apps within just 100 days of its launch.

Toss Mini Application Platform 'Appintos' Surpasses 200 Mini Apps in 100 Days Since Launch. Appintos is an app-in-app open platform that implements online stores within the Toss app. Toss

Appintos is an open app-in-app platform that enables the creation of online stores within the Toss app. The platform has accumulated approximately 2.6 million users and recorded about 15 million page views. The average time spent per use is around 6.7 minutes. Users are evenly distributed across age groups from their 20s to their 50s, each accounting for about 20 to 25 percent.

By industry, game services are the most actively partnered category. Mini-apps in content, health, and artificial intelligence (AI) sectors are also expanding.

Appintos also delivered results during its closed beta test (CBT) phase. The number of companies applying to participate is on the rise. When the pilot operation began in July, there were 162 applicants, but this number doubled to 324 last month.

Partners are already achieving results on Appintos. A notable example from the gaming sector is Superjoy's "Yongsadan Kiugi" (Raising Heroes), which reached 800,000 cumulative users just one and a half months after partnering. In traditional app markets, achieving the same result took four years.

Toss plans to transition Appintos from CBT to open beta. Through this transition, the company aims to significantly increase the number of partner companies and provide an environment where more businesses can easily create mini-apps.

A Toss representative stated, "Within just 100 days of launching Appintos, we have confirmed that it provides a fast revenue-generating testing ground for small teams and a new revenue pipeline for large companies. Going forward, more companies will be able to seize new opportunities, and users will be able to access a wide range of lifestyle services through a single Toss app."

This content was produced with the assistance of AI translation services.