"Making Home Transformation Easy"... Today's House Launches Rebranding with New Vision

New Brand Identity Unveiled

Bucketplace, the operator of Today’s House, announced on October 14 that it is launching a rebranding campaign reflecting its new brand vision.

Through this rebranding, the company aims to highlight its service competitiveness as a “life event integrated solution” that provides a seamless experience from purchase to construction. Along with rapid business development, the company plans to continue achieving substantial growth.

The company focused on delivering its new core brand value: “Making home transformation easy” for users who find changing their homes difficult and complicated. Under the mission of “making the dreams of those who want to live differently a reality,” Today’s House aspires to become the brand users turn to not just for inspiration about spaces, but at every moment they dream of changing their daily lives. In addition, Today’s House plans to build a unique solution that provides a one-stop service for all home-related issues, leveraging its vast user-generated content data and technological capabilities.

The company is also launching a campaign to promote the rebranding, titled “Everyone Lives in Today’s House.” This campaign will feature authentic stories from users, brands, and construction companies who have experienced and created changes in their life events through Today’s House. The campaign will roll out a brand page, a brand film, short-form content themed around life events, collaborative videos with creators, and a user-participation comment event called “00 Also Lives in Today’s House,” in sequence. Through this content, the company aims to help the general public naturally recognize the changes taking place at Today’s House.

The new logo was also released. Moving away from a function-focused app icon, the new logo features the shape of a “home” imbued with warmth and sincerity, and gently refined curves that convey everyday inspiration. This embodies the philosophy of “realizing inspiration” in a way unique to Today’s House. With this change, Today’s House plans to expand the meaning of its brand and build deeper trust and empathy with its customers.

Lee Seungjae, CEO of Today’s House, stated, “This rebranding marks an important starting point, reflecting the direction that Today’s House, which has improved people’s daily lives and lifestyles through spatial transformation, will pursue in the future. We will continue to drive innovation across furniture and construction, online and offline, and the global market, evolving into a partner that helps people everywhere transform their homes easily and conveniently.”

This content was produced with the assistance of AI translation services.