Gumi City Achieves Successful 'K-Onnuri Pass' with About 1.6 Billion Won in 13 Days

Citizens Flock to Consumption-Boosting Event
About 9,000 Visitors and 900 Million Won in Sales During Chuseok Holiday
Festivals and Public Facilities Drive Local Business Revitalization During the Holiday

Gumi City in North Gyeongsang Province announced that the '2025 K-Onnuri Pass (Onnuri Gift Certificate Refund)' event, which is being held to revitalize traditional markets and restore the local economy, is bustling with great enthusiasm from citizens.

This event is being held from September 25 to November 9 at designated stores, including Gumi Saemaeul Central Market and Munhwaro·Jungang-ro Dongmun Shopping District.

Customers participating in the event receive a 20% refund of their purchase amount (up to 140,000 won) in Onnuri gift certificates when they make purchases above a certain amount. This has led to a tangible boost in consumption, resulting in increased sales for traditional markets and a simultaneous recovery of neighborhood businesses.

According to Gumi City, in the 13 days since the event began (from September 25 to October 9), sales amounted to approximately 1.6 billion won, and about 27 million won worth of Onnuri gift certificates were refunded to more than 17,000 customers.

Especially during the Chuseok holiday period (October 3 to 9), sales reached about 900 million won, and 9,035 people received refunds totaling approximately 140 million won. The event coincided with the holiday shopping season, resulting in high participation from the outset as citizens and tourists flocked to the traditional markets.

Left) Citizens are lined up waiting at the Onnuri Pass refund center. Right) The traditional market is bustling with great enthusiasm from the citizens. Photo by Kim Ihwan

Major commercial districts such as Gumi Saemaeul Central Market and Munhwaro have seen a steady stream of visitors, bringing renewed vitality to the area.

One citizen commented, "I was able to buy market goods at reasonable prices and even received an Onnuri gift certificate refund, which was very practical," expressing satisfaction. Merchants also welcomed the event, saying, "There are more customers than usual, and the lively atmosphere of the market is back."

The city has further encouraged citizen participation and contributed to the recovery of the local economy by holding various cultural and tourism events such as the Industrial Complex Festival and the Dream Festival.

In particular, the Industrial Complex Festival, held from October 8 to 9 during the Chuseok holiday, attracted about 20,000 visitors, playing a significant role in drawing both local residents and out-of-town visitors, thereby enhancing the synergy with the K-Onnuri Pass event.

Additionally, during the Chuseok holiday, Gumi City operated 47 out of 49 major public sports and cultural facilities as usual, meeting citizens' leisure needs while also encouraging consumption within the city center.

Family visitors flocked to places like Geumosan Campground and Gumi Campground, naturally leading to increased spending at shops near traditional markets.

Gumi Mayor Kim Jangho stated, "The K-Onnuri Pass event, promoted in cooperation with North Gyeongsang Province, is injecting new energy into traditional markets and neighborhood businesses thanks to strong citizen interest," adding, "We will continue to implement practical policies to boost consumption and revitalize the local economy."

This content was produced with the assistance of AI translation services.