Kakao Pay and Park Saemi Carry Out Home Repair Volunteer Work for Young Rental Fraud Victims

Campaign Held for World Habitat Day on October 6
Supporting Young People in Vulnerable Housing Situations with Kakao Pay and Habitat for Humanity Korea

On October 2, Kakao Pay announced that, in celebration of World Habitat Day (October 6), it had carried out a volunteer activity to repair the home of a young victim of rental fraud, together with comedian Park Saemi, the ambassador of the “Todak Todak Hope Building” campaign.

This home repair support was made possible through a fund established by Kakao Pay and Habitat for Humanity Korea to assist young people in vulnerable housing situations. Kakao Pay and Habitat for Humanity Korea are utilizing the campaign fund to run a campaign preventing rental fraud. They have identified more than 10 households of young victims who are living in dangerous conditions due to issues such as water leaks or structural defects, and are providing practical support to improve their living environments.

The volunteer activity was released the previous day through Park Saemi’s YouTube channel “Annyeonghsaemi.” The video shows Park Saemi personally visiting the home of a young person suffering severe mold damage caused by water leaks. After signing a rental contract and moving in, the young tenant found the home filled with mold, making it uninhabitable. However, both the suddenly changed landlord and the real estate agent became unreachable, leaving the tenant unable to recover the deposit or repair the home. In order to preserve the deposit, the tenant had no other choice but to purchase the property and applied for the home repair support program for young rental fraud victims run by Kakao Pay and Habitat for Humanity Korea. Park Saemi carefully assessed the situation and actively participated in the repair work, including wallpapering and replacing the flooring, working up a sweat. After the repairs were completed, she encouraged the tenant’s new start in their improved home and presented a surprise gift of Kakao Friends merchandise prepared by Kakao Pay, creating a heartwarming moment.

“Todak Todak Hope Building” is a joint campaign by Kakao Pay and Habitat for Humanity Korea. It is a nationwide participation campaign aimed at improving the living conditions of Millennials & Gen Z struggling with rental fraud and providing accurate information about rental contracts to prevent further damage. Currently, the campaign page shares information on preventing rental fraud and is running a fundraising effort to help affected youth. For every message of support left on the campaign page, Kakao Pay donates 2,030 won, and direct donations are also possible. Participants who sign up for a regular monthly donation of 20,000 won or more receive a “Chunsik Mood Lamp” as a token of appreciation. All funds raised will be used entirely to cover home repair costs for young people facing housing difficulties.

Park Saemi, the campaign ambassador, said, “Having personally experienced rental fraud myself, I was grateful to meet and empathize with another young victim and to be able to help. Although my role as campaign ambassador was just a small contribution, if more people join the campaign, it will be a great help in providing safe homes for young people.”

A Kakao Pay representative stated, “We want to continue providing practical support so that young people who have suffered from rental fraud can regain safe and comfortable daily lives. We hope that through this video, many people will empathize with the struggles of those in vulnerable housing situations and participate in the Todak Todak Hope Building campaign.”

Meanwhile, the Todak Todak Hope Building campaign began last February when Kakao Pay and Habitat for Humanity Korea signed a financial business agreement for the “Support Project for Young People in Vulnerable Housing Situations.” In April, Kakao Pay Insurance also joined as a sponsor in the field of rental fraud prevention, supporting the establishment of a safety net for young people’s housing. Comedians Kim Wonhun and Park Saemi, appointed as ambassadors last June, have been raising public awareness of youth housing issues by appearing in educational videos, creating promotional content, and participating in actual home improvement activities.

This content was produced with the assistance of AI translation services.