Mom's Touch to Launch Second "Edward Lee Chef Collection" on October 14
"Familiar Yet Completely New Flavors"
Mom's Touch announced on October 2 that it will launch the second lineup of the "Edward Lee Chef Collection" (hereafter referred to as the Chef Collection), a collaboration with Edward Lee, on October 14.
The first Chef Collection, released earlier this year in collaboration with Chef Edward Lee, achieved record-breaking success, with franchise store sales and total product sales increasing by 30.2% and 15.2%, respectively, from February to April compared to the previous year. In particular, the "Edward Lee Thigh Burger" and "Edward Lee Beef Burger" reached a cumulative sales volume of 2 million units in just two months, while the "Edward Lee Big Thigh Boneless" sold over 100,000 units in just one week, each setting new records for the fastest and highest sales of new burger and chicken menu items in Mom's Touch history. These products continue to be sold steadily to this day.
In anticipation of the launch of the second Edward Lee Chef Collection, Mom's Touch has prepared an event where customers can try the new menu items at reasonable prices. Until October 13, starting from 10 a.m. each day, the first 50 customers through the official Mom's Touch app will receive a 50% discount coupon for the new Chef Collection menu, and all members can download a 10% discount coupon once per person. These coupons can be used from October 14, the launch day, through October 19.
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A Mom's Touch representative stated, "In response to the enthusiastic customer feedback for the first Chef Collection, we have prepared new menu items that reinterpret Chef Edward Lee's creative recipes into flavors that are familiar yet completely new. To celebrate the launch of the second Chef Collection, we will continue to offer a variety of events on our official social media channels, so we ask for your continued interest."
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