Special Event Featuring 7 Woori Financial Group Affiliates on the Woori WON Banking App
Supporting Small Business Owners Amid High Inflation and Economic Downturn
Fulfilling the Value of Warm, Inclusive Finance
On September 30, Woori Financial Group announced that it will hold a group-wide customer appreciation event, "Woori Financial Together Festa," from October 13 to 31 to celebrate the completion of its comprehensive financial group system following the acquisition of Tongyang Life Insurance and ABL Life Insurance.
"Woori Financial Together Festa" is a large-scale group campaign that aims to fulfill the social responsibility of finance and promote shared value with customers. Seven affiliates, including banking, insurance, card, and securities, have prepared a total of 32 products and services so that everyone, regardless of age or gender, can participate and enjoy the benefits.
This event was planned to give back the achievements of becoming a comprehensive financial group to customers and society. In particular, it focuses on providing practical support measures for small business owners and self-employed individuals who are struggling due to high inflation and economic downturn.
First, during the event period, Woori Bank will offer a special financial benefit for small business owners who newly take out the "Woori CEO Loan," providing cashback of up to 1 million won for the first month's interest. This is intended to reduce the initial financial burden and help stabilize business operations for small business owners.
Woori Card will offer cashback through a lottery to customers who enter the event and make payments with Woori Card at traditional markets and small business outlets, aiming to revitalize the local economy. In addition, Woori Financial Capital will provide free total loss insurance to small business owners who purchase commercial vehicles, offering a strong safety net.
In particular, leveraging group synergy, the campaign was designed so that customers can experience all 32 products and services from the seven affiliates. These include: △Bank (special installment savings) △Insurance (special mini-insurance) △Card (cashback event) △Securities (stock account opening event), providing differentiated benefits.
By simply pressing the "Click" button on the event page of the Woori WON Banking app, customers can receive up to 1 million "Honey Money" points, which can be used like cash. A total of 5,055 customers who participate in all "Click" events will be selected by lottery to receive △2 gold bars (each 7.5g) △a 100,000 won Woori gift card △10,000 Honey Money points.
Additionally, from October 1 to 12, a pre-notification application event for "Woori Financial Together Festa" will be held. Applicants can receive up to 3,000 Honey Money points, and customers who refer friends will receive an additional 5,000 won in Naver Pay Money.
A representative from Woori Financial Group stated, "This integrated promotion is a strategic initiative at the group level to provide differentiated, customer-centric value and to fulfill the social responsibility of finance," adding, "We plan to further strengthen our status as a comprehensive financial group by regularly operating group-wide joint events."
Meanwhile, on September 29, Woori Financial Group Chairman Lim Jongryong personally hosted the "Woori Financial Future Co-Growth Project CEO Joint Briefing," announcing that a total of 80 trillion won will be invested over the next five years-73 trillion won in productive finance and 7 trillion won in inclusive finance-to promote the transition to productive finance and expand inclusive finance.
The 7 trillion won for inclusive finance will be allocated to △expanding inclusive finance such as loans for low-income individuals (7 trillion won), △financial support for small business owners including contributions to co-prosperity and guaranteed loan funds (48 billion won), and △government-linked projects such as bad bank support (100 billion won). Through these initiatives, Woori Financial Group aims to deliver warm, supportive finance to a total of 550,000 small business owners and vulnerable groups over five years, assisting 110,000 individuals each year.
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In particular, a new 0.3 percentage point interest rate reduction will be applied to new customers with a CB credit rating of 7 or lower. For existing customers with a CSS rating of 4 to 7 who have a history of faithful repayment, a 0.4 percentage point rate cut will be provided, and for those with a CSS rating of 8 or lower, a 1.5 percentage point reduction will be offered, actively working to reduce financial costs.
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