Lotte Homeshopping Enhances 'Gwangclick Festival' Benefits... 30 Billion Won Support Fund and Trot Concert

The Largest Shopping Event of the Year Kicks Off on October 16
First-Ever Pre-Event 'Gwangclick Eve' Introduced

Lotte Homeshopping announced on October 1 that it will hold its largest annual shopping event, the 'Gwangclick Festival', from October 11 to 26.

Lotte Homeshopping 'Gwangclick Festival'. Provided by Lotte Homeshopping

First launched in 2020 as an industry-first initiative, the Gwangclick Festival broke the stereotype that large-scale discount events are exclusive to e-commerce, becoming the first of its kind in the home shopping industry and drawing significant attention.

This year, the event will be held under the theme 'Bigger Benefits Are Back, THE CRAZY Gwangclick Festival.' For the first time ever, a pre-event called 'Gwangclick Eve' will be introduced to build anticipation for the main event, which starts on October 16. Gwangclick Eve will run for five days from October 11 to 15, offering benefits such as a 10% reward on TV homeshopping purchases and a 30,000 won reward for collecting three purchase stamps. The main event, held from October 16 to 26, will feature a wide array of benefits, including 30 billion won worth of shopping coupons called 'Gwangclick Support Fund,' daily luxury gifts called 'Gwangclick Gift,' a 7% card discount on TV homeshopping during 'The Crazy Day,' time-limited sales of up to 60% off through 'Gwangstar,' and performances by top-tier trot singers in an upgraded lineup for the 'Gwangclick Concert' compared to last year.

Additionally, every customer will receive a daily discount coupon package totaling 30,000 won (15,000 won, 10,000 won, and 5,000 won coupons). The gifts have also been upgraded from practical daily necessities to premium products such as luxury beauty items and unreleased new products, with the average price point raised by 20% compared to last year. Depending on the purchase amount, customers can choose from trendy food and household goods for purchases over 100,000 won, premium kitchenware for over 300,000 won, and luxury body care products for over 500,000 won. In monetary terms, customers can receive up to 40% of their daily purchase amount back. Furthermore, there will be opportunities to earn up to 100 times more L.Points and a gold bar lottery event for customers who use the mobile gifting service.

Lotte Homeshopping 'Gwangclick Festival'. Provided by Lotte Homeshopping

On TV homeshopping, popular products in categories such as fashion, beauty, living, and food will be featured. Lotte Homeshopping will launch 'Nemer,' its premium cashmere-focused brand for the fall/winter season, introducing 100% cashmere knits and scarves. The flagship living program 'Choi Yura Show' will offer regional specialties like nutritious chili powder and Jeju squid, as well as international premium appliances such as the 'Balmuda Toaster' and 'Shark Vacuum Cleaner' at special prices. In the living category, the 'Casamia Campo Sofa' will be offered at about a 20% discount, with a 300,000 won cushion gift for purchases made during the broadcast. Overseas travel packages to destinations such as Western Europe and Southeast Asia will be scheduled at least four times each weekend. On the mobile channel, a 'Gwang(光)star' one-day special sale will be held, offering popular items like 'Gucci Scarf' and 'Yves Saint Laurent Cushion' at discounts of up to 60%.

Kim Dongwon, Head of Marketing at Lotte Homeshopping, said, "This year's Gwangclick Festival introduces a pre-event for the first time ever, raising expectations for the main event and significantly expanding benefits that customers can directly experience. With 30 billion won in support funds, daily luxury gifts, and time-limited special sales, we aim to deliver satisfaction that goes beyond just smart shopping."

This content was produced with the assistance of AI translation services.