Gangneung City Mobilizes for Early Economic Recovery... Launches 20 Major Projects

Full-Scale Implementation of 20 Projects in Three Sectors:
Supporting Small Businesses, Promoting Consumption, and Revitalizing Tourism

Gangneung City in Gangwon Province is focusing its administrative efforts on the early recovery of the local economy, which has been stagnated due to the prolonged drought, and on supporting the restoration of citizens' daily lives.

Hongkyu Kim, mayor of Gangneung, is focusing administrative efforts on early recovery of the local economy, which has been depressed due to prolonged drought, and supporting the restoration of citizens' daily lives. Provided by Gangneung City

To this end, the city is swiftly implementing 20 projects across three sectors, aiming to alleviate the management burden on small business owners, promote local consumption, and revitalize tourism to restore the local economy.

First, to ease the management burden on small business owners affected by the drought, the city is providing emergency disaster funds at a fixed annual interest rate of 2%. Applications are open until October 17.

Various support measures are also being promptly implemented to restore weakened consumer sentiment and revitalize neighborhood commercial districts.

Until December 31, the incentive for the Gangneung Sarang Gift Certificate (Gangneung Pay) will be expanded to 13% of monthly spending up to 300,000 won. In addition, the period from October 1 to October 10 has been designated as an early-use week for the Livelihood Recovery Consumption Coupon, with efforts to boost consumption during the Chuseok holiday period.

To reduce the commission burden on small business owners using delivery apps and to expand consumer discounts, the public-private partnership delivery app "Ttaenggyeoyo" is issuing discount coupons and delivery fee coupons until December. "Gangneung Farm," which sells local agricultural and specialty products, is holding a special 40% discount event on all products for Chuseok, along with promotional and sales activities through live commerce.

A relay campaign for the public-private partnership "Good Consumption Movement," involving City Hall and the Gangneung City Economic Revitalization Council, is being carried out. In addition, a "One Institution-One Neighborhood Commercial District" sisterhood program, involving public institutions, towns, villages, and private organizations, has designated every Wednesday as "Neighborhood Commercial District Use Day." For the month of October, City Hall will close its cafeteria every Wednesday to take the lead in promoting local consumption.

Furthermore, the city will hold its major local festivals as scheduled and actively attract both domestic and international tourists, aiming to boost small business sales and invigorate the local economy through tourism promotion.

The Gangneung Coffee Festival and Gangneung Noodle Festival, the city's signature events, will be held simultaneously from October 30 to November 2. Other festivals, performances, and events planned for the second half of the year will also proceed as scheduled, offering a variety of attractions and entertainment for citizens and tourists alike.

The "Drought Recovery Thank-You Sale," which provides discounts on accommodation, rental cars, and paid tourist attractions in partnership with OTA platforms, will run from October 1 until the budget is exhausted. The city will also carry out diverse promotional activities, including on-site tourism promotions in the Seoul metropolitan area, Busan, and Gyeongnam, as well as events to welcome tourists during the Chuseok holiday, making every effort to attract visitors.

Hongkyu Kim, mayor of Gangneung, stated, "We will implement consumption-boosting measures without delay to restore weakened consumer sentiment and revitalize the overall local economy, which has been impacted by the prolonged drought."

This content was produced with the assistance of AI translation services.