Baedal Minjok Launches "Chuseok Without Loneliness" Campaign with Seoul City
Encouraging Residents to Go Out Naturally
Reducing Isolation and Revitalizing Local Businesses
Baedal Minjok is partnering with the Seoul Metropolitan Government to launch a campaign for Seoul residents who will be spending the Chuseok holiday alone.
Woowa Brothers, the operator of Baedal Minjok, announced on September 30 that it will run the "Table Full of Care" campaign with the Seoul Metropolitan Government for ten days, from October 1 to October 10.
This campaign is part of the "Seoul Without Loneliness" business agreement signed last year between the Seoul Metropolitan Government and Baedal Minjok to help alleviate citizens' feelings of loneliness and isolation. The campaign will provide discount coupons for pickup orders at steamed dish restaurants. Customers who place pickup orders at restaurants they have bookmarked will receive a 5,000 won pickup coupon from Baedal Minjok, with the coupon available to the first 300 people each day for ten days starting October 1. In addition, the Baedal Minjok app will collect citizens' opinions on creating a "Seoul Without Loneliness." Among participants who answer the question "When do you feel the loneliest?" 250 people will be selected to receive a 20,000 won pickup coupon.
Both events can be accessed through the event page within the Baedal Minjok app. The event page will also introduce key policies of the "Seoul Without Loneliness" initiative, such as the "Goodbye Loneliness 120 Call Center," the "365 Seoul Challenge," and the "Seoul Mind Convenience Store."
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Kim Junghyun, Head of Value Management at Woowa Brothers, said, "Through this campaign, we hope that Seoul residents spending the Chuseok holiday alone will be encouraged to go outside rather than stay at home, helping to reduce feelings of isolation and revitalize local businesses. Baedal Minjok will continue to work with the Seoul Metropolitan Government to prevent loneliness, isolation, and social withdrawal, and to foster social empathy."
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