Genesis 'GV60 Magma' Proves Driving Performance in Challenging Terrains Worldwide

High-Performance Electrified Model
Tested in Extreme Heat and Cold Conditions

Genesis announced on September 30 that it has conducted domestic and international driving evaluations to verify the performance of its first high-performance electrified model, the GV60 Magma, ahead of its official unveiling.

Genesis is conducting driving evaluations to verify the performance of its first high-performance electrified model, the GV60 Magma, ahead of its official unveiling. Genesis

Genesis has carried out driving tests on various roads around the world, undergoing rigorous verification to ensure stability at high speeds and a luxurious ride quality under all driving conditions.

Starting in Arjeplog, Sweden earlier this year, Genesis conducted driving evaluations in regions such as the United States and New Zealand, testing the vehicle in both extreme heat and cold to achieve optimal ride comfort. In Sweden, the company tested the GV60 Magma’s acceleration capabilities and developed chassis control through driving assessments. At the California proving ground in the United States, Genesis conducted high-temperature driving evaluations, testing output, overheat protection, and cooling performance under hot conditions.

Additionally, at the New Zealand SHPG, located in a rugged mountainous area at an altitude of 1,500 meters and known for its blizzards, Genesis carried out winter driving tests to verify driving stability, robust braking performance, and agile cornering under extreme conditions.

In South Korea, on September 23 and 24, Genesis conducted driving evaluations to maximize driving performance and ride quality. These tests covered a variety of roads, including highways, mountain roads, and congested urban areas. Circuit driving evaluations were also performed at the Inje Speedium in Gangwon Province, completing preparations to deliver outstanding high-speed performance, handling, and comfort all at once.

Genesis 'GV60 Magma' Concept Car. Genesis

Set to be unveiled later this year, the GV60 Magma is Genesis’s first high-performance electrified model, introduced to mark the brand’s 10th anniversary. It is expected to open a new chapter in luxury high-performance vehicles by combining Genesis’s accumulated technological expertise and luxury philosophy over the past decade to deliver a differentiated driving experience.

A Genesis official stated, “The numerous driving evaluations conducted worldwide were not just about verifying performance, but were a relentless process to capture both the allure of high performance and the value of comfort. The GV60 Magma is a model that allows drivers to enjoy comfortable daily driving while offering high-performance excitement at any time, and it will showcase Genesis’s future vision for luxury high-performance vehicles.”

This content was produced with the assistance of AI translation services.