Moa Life Plus Launches Franchise Shopping Mall with One Million Creators, Begins Sales of DOCTORS PGA

On September 29, Moa Life Plus announced the official launch of its influencer-based franchise shopping mall, marking the start of full-scale sales of its own cosmetics brand, DOCTORS PGA.

The company also designated Hydration Korea as an official certified distributor. This initiative is part of a strategic expansion aimed at securing new growth engines and enhancing shareholder value.

At the time of the shopping mall’s opening, 32 creators who are actively engaged on major social media platforms such as Instagram, YouTube, and TikTok participated, with their combined followers totaling approximately one million. Following the successful launch, Moa Life Plus plans to continuously expand creator participation, aggressively strengthening consumer engagement and diversifying sales channels.

The domestic cosmetics market is valued at approximately 12 trillion won, while the global K-beauty market is also posting an average annual growth rate of over 7%, projected to reach about 70 billion dollars (around 10 trillion won) by 2027. The domestic influencer commerce market is also expected to surge from about 6 trillion won in 2022 to 28 trillion won by 2025, indicating that Moa Life Plus’s franchise shopping mall model is highly marketable.

In particular, the franchise shopping mall differentiates itself by allowing creators to directly participate in the sales structure, going beyond simple product promotion. This provides consumers with a trusted, content-driven purchasing experience, while creators are able to generate new revenue streams.

Through this initiative, Moa Life Plus expects to secure new revenue sources from cosmetics, make a full-fledged entry into the online commerce market, and strengthen brand competitiveness, thereby achieving synergies in multiple areas. This is expected to improve performance, establish a stable sales base, and enhance the company’s mid- to long-term value.

Yoon Sangho, CEO of Moa Life Plus, stated, "We are actively pursuing new businesses to achieve responsible growth and enhance shareholder value. Through the franchise shopping mall, we will present a new K-beauty distribution paradigm that grows together with creators, and we will strengthen our sales base by expanding into the global market."

Moa Life Plus also plans to expand its portfolio beyond cosmetics to include health supplements and lifestyle products, and will actively utilize domestic and international creator networks to maintain stable growth.

This content was produced with the assistance of AI translation services.