Samsung Electronics Supplies 23,000 Smart Signage Units to Toyota Showrooms in 40 Countries

Transforming Showrooms into Next-Generation Digital Spaces
Check Advertisements and Events with Smart Signage
Supplying to Stores in North America, Central and South America, and Asia

Samsung Electronics has supplied approximately 23,000 smart signage units to the global automotive company Toyota.

In the first half of this year, Samsung Electronics provided smart signage to 1,250 Toyota showrooms across 40 countries, including South Korea, Germany, France, the United Kingdom, Spain, Italy, T?rkiye, and Kazakhstan.

Toyota has transformed its showrooms into next-generation digital spaces by installing Samsung smart signage as well as touch-type signage, LED signage, and video walls in areas such as the reception, vehicle display zones, consultation booths, and customer lounges. Customers visiting Toyota stores can access a variety of information, including car photos, advertisements, and promotional events, through Samsung smart signage.

Samsung Electronics supplied smart signage to the Toyota store located in Santiago de Compostela, Spain. Samsung Electronics.

Samsung smart signage improves the visibility of in-store advertisements and reduces the cost of replacing printed materials, thereby supporting more efficient showroom operations. In addition, Samsung Electronics has provided 'MagicINFO,' a solution that allows managers to easily and remotely control store displays at all Toyota locations in real time. Through remote management, signage administrators can conveniently adjust the brightness or power off the signage when not in use, helping to save unnecessary energy consumption.

Samsung Electronics plans to continue supplying smart signage to newly opened Toyota stores in North America, Central and South America, and Asia. By providing digital signage for use across the automotive industry-including manufacturing, design, and showrooms-Samsung Electronics is leading the market. The company has also supplied MicroLED 'The Wall' displays to the design center at Hyundai Motor Group's America Technical Center (HATC) in Michigan, United States, where they are used for automotive design development and planning. According to market research firm Omdia, the global signage market is expected to grow to 12.6 billion dollars by 2029, and Samsung Electronics achieved a record-high market share of 38.8% in terms of units sold in the second quarter of this year, maintaining its number one position. 'The Wall' has also been installed at the design studio where the American electric vehicle brand Lucid Motors conducts design development and review.

Jung Hoon, Executive Vice President of Samsung Electronics’ Visual Display Business Division, stated, "As the global trend of digitalizing automotive showrooms continues to spread, the role of digital signage is becoming increasingly important. We will continue to introduce differentiated products and solutions tailored to various customers and markets."

This content was produced with the assistance of AI translation services.