Yeonbaek Strawberry Mochi Pop-up Store Open Until October 4

Gwangju Shinsegae Co., Ltd. (CEO Lee Donghoon) announced on September 26 that the Yeonbaek Strawberry Mochi Chuseok gift set will be available at the Yeonbaek Strawberry Mochi pop-up store on the basement first floor of the main building until October 4.


At this pop-up store, customers can find the Yeonbaek Strawberry Mochi, which features chewy rice cake filled with fresh strawberries and sweet red bean paste, as well as the Chuseok Premium 9-piece Set, which offers a variety of flavors and is perfect for gifting.

An employee at Yeonbaek Mochi store on the basement first floor of Gwangju Shinsegae Main Building is handing over a Chuseok gift set that is perfect for gifting to a customer. Provided by Gwangju Shinsegae

An employee at Yeonbaek Mochi store on the basement first floor of Gwangju Shinsegae Main Building is handing over a Chuseok gift set that is perfect for gifting to a customer. Provided by Gwangju Shinsegae

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In particular, the Chuseok Premium 9-piece Set (including two Yeonbaek, one Yeonin, two Sunsu, two Devil, and two Chueokaebam) allows you to enjoy five different flavors. Its luxurious packaging also makes it a recommended choice for a unique dessert gift this Chuseok.


Yeonbaek Strawberry Mochi is a premium dessert brand that modernizes traditional Korean rice cakes, distinguished by its deep heritage spanning three generations and its delicate flavors.



The brand name is inspired by the tradition in Yeonbaek, Hwanghae Province, where during weddings, a type of glutinous rice cake, known as "Honin Injeolmi" or "Yeonin Injeolmi," is shared between the bride and groom.


This content was produced with the assistance of AI translation services.

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