Daewoong Pharmaceutical Launches Shine Muscat Flavor of "Enercith Focus Shot"

On September 26, Daewoong Pharmaceutical announced the launch of a new Shine Muscat flavor for its concentration care jelly, "Enercith Focus Shot," expanding its product lineup for students preparing for exams.

The Health Functional Food Division at Daewoong Pharmaceutical stated on the 26th that it has released the new Shine Muscat flavor of the study jelly "Enercith Focus Shot," which has been well received by students exhausted from studying and preparing for exams. This new addition to the lineup reflects the popularity of the existing orange flavor and introduces a fruit flavor preferred by students.

Daewoong Pharmaceutical Enercith Focus Shot Shine Muscat Flavor Product. Daewoong Pharmaceutical

Since its launch in the first half of this year, "Enercith Focus Shot" has sold over 3.5 million packs, establishing itself as a popular snack among students. It is evaluated as effective for students because it reduces the burden of high caffeine compared to traditional energy drinks, while enhancing energy and vitality. In fact, Enercith Focus Shot is a general food (candy type) that contains milk thistle, three types of vitamin B, and guarana extract, a plant-based natural caffeine ingredient.

The newly launched Shine Muscat flavor also contains the same key ingredients: ▲2,000 mg of arginine ▲1,000 mg of taurine ▲100 mg of plant-based caffeine (guarana extract) ▲vitamin B1, B2, and B6. Notably, it combines theanine and plant-based caffeine in a 2:1 ratio, which helps reduce the tension that can accompany caffeine intake and supports healthier, more sustained concentration.

Additionally, the stick-type jelly format makes it easy to consume anytime and anywhere, even during study or exam preparation. The fresh Shine Muscat flavor bursts like fruit juice when chewed, offering a new and refreshing experience compared to the original orange flavor.

Ko Sungjae, head of the Health Functional Food Division at Daewoong Pharmaceutical, said, "Enercith Focus Shot has quickly become an essential item for students and is enjoying great popularity. With the launch of the Shine Muscat flavor, we plan to broaden our consumer base beyond students to include office workers and those who study or work for long hours." He added, "We will continue to expand our lineup and run customized promotions to establish Enercith Focus Shot as the leading brand in the student snack market."

This content was produced with the assistance of AI translation services.