Spreading the Value of Agriculture and Rural Communities
Through the "Nongsim Cheonsim" Campaign

On the 24th, the Sanji Distribution Demonstration Center opening ceremony was held in Hyeongyeong-myeon, Muan-gun, Jeonnam. Photo by Jeonnam Nonghyup

On the 24th, the Sanji Distribution Demonstration Center opening ceremony was held in Hyeongyeong-myeon, Muan-gun, Jeonnam. Photo by Jeonnam Nonghyup

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The Jeonnam branch of Nonghyup and the Jeonnam Southwest Vegetable Nonghyup announced that on September 24, they held the opening ceremony for the Sanji Distribution Demonstration Center in Hyeongyeong-myeon, Muan-gun, Jeonnam, with more than 300 participants, including representatives from the National Agricultural Cooperative Federation, local governments, and regional farmers.


The newly opened Sanji Distribution Demonstration Center is the nation’s largest and most advanced smart agricultural product distribution and storage facility, having completed the automation and smart transformation of the Agricultural Product Processing Center (APC) using the latest cutting-edge technology. In particular, by systematizing the logistics system at the production site, the center has reduced the burden on shipping farms and established a foundation to supply consumers with fresh and safe agricultural products.


This opening ceremony was held in connection with Nonghyup’s ‘Nongsim Cheonsim’ campaign. The Nongsim Cheonsim campaign is a nationwide movement for farmers and the public, based on the belief that the hearts of farmers represent the will of heaven, aiming to spread the precious values of agriculture and rural communities throughout society.


Bae Jeongseop, the head of the cooperative, stated, “The Sanji Distribution Demonstration Center represents a new leap forward for our cooperative and will serve as an opportunity to enhance the competitiveness of agriculture. We will do our utmost to increase farm income and elevate the inherent value of agriculture.”


Lee Gwangil, head of Jeonnam Nonghyup, emphasized, “The Sanji Distribution Demonstration Center will become a hub leading innovation in agricultural product distribution, and through this, will make a significant contribution to increasing farm income and boosting consumer trust. Nonghyup will continue to do its best to widely promote the value of agriculture and rural communities, focusing on the Nongsim Cheonsim campaign.”


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The opening of the Sanji Distribution Demonstration Center is expected not only to drive stable income generation for farmers and innovation in agricultural product distribution, but also to serve as a practical platform for spreading the value of agriculture and rural communities.


This content was produced with the assistance of AI translation services.

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