S-Oil Wins Brand Strategy Category at Korea Management Awards for Sixth Consecutive Year

Expansion Achievements in Advertising and Digital Content
"Recognized for Differentiated Customer Satisfaction Innovations"

S-Oil has ranked first in the Brand Strategy category at the 2025 Korea Management Awards, organized by the government-affiliated Industrial Policy Research Institute, marking its sixth consecutive win.

On September 25, S-Oil announced that it had won the Brand Strategy award at this year's Korea Management Awards for strategies such as utilizing its character "GooDoil." The Korea Management Awards is a prestigious accolade that selects companies with enhanced competitiveness through creative leadership and brand differentiation, based on expert reviews. S-Oil was recognized for its unique brand activities and efforts to improve customer satisfaction.

2025 S-Oil Advertising Campaign Still Cut. S-Oil

S-Oil stated that, under its mid- to long-term brand policy, it has strengthened systematic management and integrated marketing with the goal of becoming a "top-tier brand and number one market player." The company emphasized that marketing innovation based on its "Good Oil" philosophy is at the core of its strategy. This year's advertising campaign, "Let's Go Together, Good Tomorrow! GooDoil Can Do it," used 3D animation techniques to communicate the future vision of the "Shaheen Project," drawing significant attention.

Additionally, S-Oil has been releasing short video content featuring the character "GooDoil" on its YouTube channel every week, achieving a cumulative total of 300 million views. Innovations in cards, points, and services are also being rolled out across its nationwide network of over 2,500 gas stations and charging stations, as well as its 4.5 million membership base. Notable examples include an app supporting "fast fueling," the "Trustworthy Gas Station" quality assurance program, and the dedicated service team "Yes Team."

The company is also pursuing a strategy to expand gas stations into lifestyle platforms through collaborations with convenience store, coffee, and laundry brands. An S-Oil representative stated, "Our differentiated brand strategy and customer satisfaction innovations, aligned with current trends, have led to this award," adding, "We will continue to grow as the most competitive energy and chemical company."

This content was produced with the assistance of AI translation services.