Cover Summer Unveils New Material Lineup at 'Premi?re Vision'
Achievements Include Over 250 Consultations and Numerous Sample Requests
Cover Summer announced on September 25 that it participated in the fashion material exhibition 'Premi?re Vision,' held in Paris, France, for three days from the 16th to the 18th, where it showcased next-generation functional fabric technologies.
Premi?re Vision is the world's largest textile material exhibition, leading the global fashion and textile industry. This year, more than 1,200 companies from 50 countries took part. Cover Summer, which participated for the second time following its debut in February, unveiled its self-developed sustainable materials at the exhibition.
Cover Summer introduced a new lineup of innovative materials, including the 'Air Hoodie' featuring air injection technology, the bagwear 'Air Bag,' the footwear 'Air Upper,' and the UV-reactive 'UV Color Change.' During the exhibition, the company received numerous sample requests from global brands and held consultations for more than 250 cases, achieving significant results.
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Lee Jaeho, CEO of Cover Summer, stated, "Following our success in the United States, our proprietary technologies and market potential have also been recognized by global companies and designers at the exhibition in France. We will continue to accelerate our efforts to develop innovative textile technologies for all aspects of lifestyle and expand into the global market."
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