"BTS Jin" Does It Again... 13 Million Jin Ramen Multi-Packs Sell Out in 50 Days

Ottogi Jin Ramen, BTS Jin Seal Sticker Craze
New Editions and Promotions Planned for the Second Half

Ottogi announced on September 25 that the marketing collaboration between its ramen brand "Jin Ramen" and BTS member Jin is yielding positive results.

In the first half of the year, Ottogi launched a limited-time promotion by including 12 types of seal stickers featuring BTS Jin's portrait, handwritten messages, and the character "Wootteo" in Jin Ramen multi-packs (5 packs). According to Ottogi, all 13 million units prepared for this promotion sold out within just 50 days. Notably, in March, when the event began, sales on Ottogi Mall increased more than tenfold compared to the previous year. The craze for collecting seal stickers led to box-level purchases on online malls, causing the prepared stock to sell out over a month earlier than expected.

Ottogi Jin Ramen BTS Jin New Seal Sticker Image.
Photo by Ottogi

Sales performance also surged. In April, sales of cup noodles featuring BTS Jin's portrait rose by 34.7% compared to the previous month, and sales at convenience stores skyrocketed by 114%. The limited-edition "Slightly Spicy Purple Edition," released as part of a global campaign, sold more than 1.5 times the prepared quantity during its pre-sale on Coupang in May, proving its popularity. Based on high consumer satisfaction, this product has been officially launched this month, expanding consumer choices.

Ottogi plans to accelerate its consumer engagement in the second half of the year. The company will introduce cup noodle packaging featuring a new portrait of BTS Jin and hold a giveaway event for limited-edition large seal stickers (4 types, 100,000 units) for multi-pack purchasers. These new stickers are larger than previous versions, increasing their collectible value. Additionally, Ottogi will sequentially release interactive online events and content using the new packaging and stickers.

An Ottogi representative stated, "We are grateful for the enthusiastic support in the first half of the year, and we will continue to reward consumers with a variety of events and new content in the second half." The representative added, "We will continue to launch new BTS Jin x Jin Ramen editions and interactive consumer events."

This content was produced with the assistance of AI translation services.