Samsung Life Insurance Holds the 1st 'Financial Consumer Day' Event

Samsung Life Insurance announced on the 25th that it held the '1st Financial Consumer Day' event at the Samsung Financial Campus in Seocho-gu, Seoul.

Samsung Life Insurance has designated the third Thursday of every September as 'Financial Consumer Day' within the company, aiming to establish and spread a culture where employees and consultants work from the consumer's perspective. Under the slogan, "Sincerely protecting the consumer's present and accompanying their future, together with Samsung Life Insurance," the company is taking the lead in financial consumer protection based on genuine sincerity and earnestness.

About 200 employees attended the event, which included the proclamation of Financial Consumer Day, a special lecture on consumer insights, and a signing ceremony for the Financial Consumer Protection Charter. The charter includes employees' commitments to innovate all aspects of their work in order to fundamentally prevent consumer harm and build strong trust, such as: ▲ making decisions from the customer's perspective ▲ providing appropriate products and services ▲ ensuring customer information security ▲ promptly addressing customer complaints.

The event venue featured an exhibition space that highlighted the history and future direction of Samsung Life Insurance's customer-centric management, drawing significant attention.

Since 1994, when it became the first in the insurance industry to declare the implementation of a quality assurance system to eradicate incomplete sales, Samsung Life Insurance has consistently worked to improve customer satisfaction. Since last year, the company has also been operating a 'Fraud Detection System (FDS)' and an 'AI Voiceprint Matching Analysis Service' that incorporate digital technologies to prevent financial crimes such as voice phishing.

Samsung Life Insurance plans to use 'Financial Consumer Day' as a new starting point to expand activities that provide consumers with a better experience.

Starting in October, the company will launch 'Consumer Protection Week,' during which executives will meet directly with vulnerable customers who have difficulties with financial transactions to listen to their concerns and identify areas for improvement. The company will work to replace complex insurance terms with everyday language and optimize the application process to improve accessibility to insurance. In line with the "era of prolonged youth," Samsung Life Insurance also plans to offer comprehensive management services that go beyond insurance to support all aspects of customers' lives, including healthcare and senior living.

A Samsung Life Insurance representative stated, "Consumer protection is both a demand of the times and an essential value for sustainable management," adding, "We will prioritize customers throughout every stage of the insurance journey to realize the values of 'fair sales, trusted insurance, and safe finance.'"

This content was produced with the assistance of AI translation services.