A Record-Aged "100 Million Won Whisky"... Offering the Gift of Prestige

[Chuseok Gifts] Lotte Department Store Premium Sets
Main Sales of Chuseok Gift Sets Available Until October 4

Lotte Department Store will hold its main sales event for the 2025 Chuseok gift sets until October 4.

Models are promoting Chuseok gift sets at the food court on the basement first floor of Lotte Department Store Jamsil branch. Photo by Lotte Department Store

The department store's exclusive premium line, "L Premier" gift sets, have been upgraded in quality. For this year's Chuseok, the "L Premier Premium Hanwoo Gift Set for Female Cattle" (priced at 3 million won) will be available in a limited quantity of 100 sets. In the fresh produce category, the selection criteria for sweetness have been raised by 1 to 2 brix compared to previous years, and only the largest fruits with the best shape and color have been carefully chosen. A representative item is the "L Premier Premium Collection Shine Mixed" (priced between 250,000 and 270,000 won), which contains seasonal fresh fruit and is limited to 50 sets.

For seafood, the focus is on maximum freshness through "rapid freezing." A key product is the "Jeju Traditional Okdom and Silver Hairtail" (priced at 650,000 won), which features extra-large okdom and silver hairtail caught in season from the waters of Jeju, rapidly frozen to maintain optimal freshness. In addition, the "Imperial Caviar" (priced at 400,000 won), which consists only of the brightest and largest eggs from the beluga variety, will be sold in a limited quantity of 50 units.

Lotte Department Store has also strengthened its selection of fresh gift sets sourced by its buyers from carefully selected regions across the country. In collaboration with a Hanwoo farm in Haenam, the only domestically bred cattle farm to receive organic certification, the company has launched the industry’s first "Excellent Bloodline Hanwoo Royal" (priced at 740,000 won). It has also newly secured a top 1% domestic natural pine mushroom cultivation site and is introducing "Selected Natural Pine Mushrooms from Gangwon Province" (price based on market rates).

In the liquor category, the store will exclusively offer a single bottle of "The Glenlivet 55-Year Eternal Collection" single malt whisky (priced at 131 million won), which marks the longest aging period in the brand’s history since its founding in 1842. For customers unable to visit the store in person, Lotte Department Store Mall will also host a Chuseok gift set special exhibition online until October 9.

This content was produced with the assistance of AI translation services.