A Drink Wishing for Health and Happiness... 81-Year-Old Baekhwaseubok

[Chuseok Gift] Lotte Chilsung Beverage Baekhwaseubok
About 30% of the outer layer of 100% Korean rice polished
Smooth and clean taste achieved through low-temperature fermentation and aging methods

Baekhwaseubok, the signature ritual liquor from Lotte Chilsung Beverage, marks its 81st anniversary this year as a staple for traditional holidays. The name "Baekhwaseubok" means "May you enjoy a long life filled with blessings," making it a drink that conveys wishes for health and happiness to its recipient.

Lotte Chilsung Beverage's 'Baekhwaseubok'
Photo by Lotte Chilsung Beverage

First introduced in 1945, Baekhwaseubok has been consistently loved ever since. It is made by polishing off about 30% of the outer layer of 100% domestically grown rice, and uses a low-temperature fermentation and aging process to achieve the characteristic smooth and clean taste of refined rice wine. Its alcohol content is 13%.

The product design also emphasizes tradition and sophistication. The label features brush calligraphy in an East Asian style, and both the label and the bottle cap are adorned with gold to create a premium image. This highlights its symbolism as a ritual liquor offered with sincerity to ancestors and as a representative refined rice wine that embodies the sentiments of the Korean people.

Baekhwaseubok is highly versatile. It is not only perfect for traditional memorial tables during holidays but is also popular as a gift. Its flavor is enhanced when served warm, making it suitable for outdoor drinking in winter. The product is available in two sizes, 700ml and 1.8L, and can be easily purchased at large discount stores and convenience stores.

A representative from Lotte Chilsung Beverage stated, "Baekhwaseubok, with its 81-year tradition, is a refined rice wine carefully crafted from selected rice, just as our ancestors used to make it." They added, "Offered at a reasonable price in the 10,000 won range, it is a delicious liquor that pairs well with ritual foods and is perfect for enjoying with family members gathered after a long time."

This content was produced with the assistance of AI translation services.