CEO Jae-Hwa Choi Shares Entrepreneurial Spirit at 'FLY ASIA 2025'

Invited as a Speaker for the Startup Challenge Session

Bungaejangter announced on the 24th that it participated in "FLY ASIA 2025," held at BEXCO in Busan on the 23rd, where it shared its vision and growth strategy as a global tech recommerce company.

Now in its fourth year, FLY ASIA is the largest startup festival in Asia, held under the theme "Innovate Local, Scale Global." The event brings together key players in the startup ecosystem, including promising domestic and international startups, venture capital firms, Korea Venture Investment, and Korea Growth Investment Corporation.

Jae Hwa Choi, CEO of Bungaejangter. Bungaejangter

Jae-Hwa Choi, CEO of Bungaejangter, was invited as a speaker for the "Startup Challenge Lecture" session, where he delivered a lecture on "Startup Companies, Spirit, and Innovation." Choi shared Bungaejangter's vision of "giving value to every item in the world and making consumption sustainable," and offered insights into the essence of startups that continuously innovate through technology, going beyond simple secondhand transactions.

Choi emphasized "Product Market Fit (PMF)" as an essential condition for business growth. He said, "Just a few years ago, the domestic recommerce market was difficult to describe in terms of 'trust and safety.' The technological capability to prove 'safe and trustworthy transactions' was Bungaejangter's PMF."

He went on to say, "Although the external environment is more unpredictable than ever, this is also a time when, with innovative technology and trust assets, Korean global players can emerge who cross borders and export trust."

This content was produced with the assistance of AI translation services.