Hyundai Department Store Showcases Popular Thai Products at Major Branches: "Brands Carefully Selected with Siam Group"

As Part of a Strategic Partnership with Siam Piwat Group
Introducing Thai Brands at Key Stores Including The Hyundai Seoul and Pangyo Branch

On September 24, Hyundai Department Store announced that it has partnered with Siam Piwat Group, a leading Thai retail company, to carefully select popular beauty and lifestyle brands from Thailand and introduce them to Korean customers.

Through joint curation with Siam Piwat Group, Hyundai Department Store will showcase signature products from three Thai brands at HBYH and B.CLEAN, its major in-house select shops specializing in lifestyle and clean beauty, located in key branches such as the Pangyo branch and The Hyundai Seoul.

On the morning of the 24th, employees at HBYH, a lifestyle select shop of Hyundai Department Store located in The Hyundai Seoul, Yeongdeungpo-gu, Seoul, are introducing the main products of the Thai brand 'Maison Craft.' Provided by Hyundai Department Store.

HBYH and B.CLEAN are Hyundai Department Store's own select shops, specializing in lifestyle and clean beauty, respectively. The joint curation aims to provide Korean customers with a unique shopping experience and to offer Thai local brands an opportunity to enter the Korean market.

In February last year, Hyundai Department Store signed a strategic partnership with Siam Piwat Group to exchange commerce expertise and create retail innovation synergy. As part of this collaboration, the Thai lifestyle brand 'Maison Craft' and beauty brands 'Gla' and 'Herb & Mineral' have been introduced at Hyundai Department Store.

Maison Craft is known for its lifestyle products that combine traditional Thai craftsmanship with modern sensibilities through collaborations with artisans across Thailand. At Hyundai Department Store locations, it will present handcrafted table mats and more. Gla and Herb & Mineral are eco-friendly beauty brands, introducing hand sanitizers, body cleansers, and other products. The two companies selected these three brands to reflect the latest domestic consumption trends among people in their 20s and 30s, who value individuality, brand stories, and conscious consumption.

Usara Yongpiakul, CEO of the Retail Business Division at Siam Piwat Group, stated, "This collaboration was established to provide Korean customers with a differentiated shopping experience by carefully selecting premium products together," adding, "Through our partnership with Hyundai Department Store, we will create synergy in a new market and offer consumers a wider range of choices."

Meanwhile, founded in 1959, Siam Piwat Group is a leading Thai retail company that operates shopping malls such as Siam Paragon, Siam Discovery, Siam Center, and ICONSIAM.

This content was produced with the assistance of AI translation services.