[Click eStock] "Hyundai Motor's Georgia Meta Plant in the US Draws Attention... Target Price Maintained"
On September 24, DS Investment & Securities stated, "The greatest advantage of Hyundai Motor Company's Georgia Meta Plant (HMGMA) in the United States is the ease of model expansion and production flexibility," maintaining its "Buy" investment rating and a target price of 270,000 won. The firm also named Hyundai Mobis (target price: 360,000 won), Hyundai Motor Company (270,000 won), and Hyundai AutoEver (240,000 won) as its top picks in the sector.
On this day, Choi Taeyong, a researcher at DS Investment & Securities, said, "I recently visited Hyundai Motor Group's Georgia Meta Plant, which is at the core of Hyundai Motor Company's strategy to expand local production in the United States."
Hyundai Motor Company plans to increase its local production rate in the United States from the current 40% to 80% by 2030. The Georgia Meta Plant has raised its initial production capacity target to 500,000 units by 2028, an increase of 200,000 units from the original plan. With this, the total local production capacity of Hyundai Motor Group in the United States, including the Alabama plant and Kia's Georgia West Point plant, will reach approximately 1.2 million units.
Choi further analyzed, "The proportion of locally supplied parts will also be expanded from the current 60% to 80%," and added, "Global production capacity is expected to increase by about 1.2 million units, including 500,000 units in the United States, 250,000 units in India, and 200,000 units in Korea."
The company's medium- to long-term growth engines through humanoid robotics technology are also drawing attention. Regarding Boston Dynamics, the core of Hyundai Motor Group's robotics business, Choi noted, "The group can leverage an overwhelming volume and quality of data from its automotive factories." He added, "Atlas from Boston Dynamics will be deployed at the Meta Plant starting next month to transport parts on the assembly line, with plans to expand to hazardous tasks such as welding and painting next year."
The Genesis brand is also expected to contribute to an upward revaluation of the company's valuation (stock price relative to corporate value). Choi pointed out, "Starting with the Palisade and extending to rear-wheel-drive hybrid technology, the diversification of the Genesis lineup is expected to continue," and added, "In the long term, the expansion of Genesis branding is likely to lead to a re-evaluation of its valuation as a high-end brand."
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Additionally, Choi commented, "Although performance is somewhat disappointing due to tariff impacts, the company has strong growth drivers." He added, "Key drivers include collaboration with General Motors, robotics, and autonomous driving. The company is also expected to benefit from a recovery in the European electric vehicle market thanks to a strengthened mid- to low-priced lineup, and to expand its market base by taking market share from hybrid competitors in the United States."
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