"'Solo Leveling' to Launch as a Meme Coin"...Mega IP Meets Blockchain Technology

IP Blockchain Platform "Story"
Signs Web3 Partnership with Solo Leveling
"Expecting a New Fandom-Centered Economic Model"

The global intellectual property (IP) "Solo Leveling" (also known as "Na Honraep"), which has expanded from its original web novel to a webtoon, animation, and game, is expected to be launched as a meme coin.

Story (CEO Lee Seungyun), a blockchain infrastructure provider for IP, announced on the 23rd that it has signed a Web3 partnership with Solo Leveling. Through this collaboration, the official launch of a Solo Leveling meme coin, the issuance of a real-world asset (RWA) token based on physical assets, and blockchain registration of the IP are all expected to become possible.

Story, which officially launched its blockchain in February, is a startup that has received $136 million in investment. The company is pursuing a business model that tokenizes IPs to transparently track the origin of creative works and automate licensing and revenue sharing. Story plans to use its blockchain infrastructure to enable various IP assets to be utilized in fields such as artificial intelligence (AI), entertainment, and robotics. [Related Article = Bang Sihyuk and Samsung were impressed... This startup received a $100 million investment]

Solo Leveling is a global mega IP that has achieved cumulative sales of over $1 billion worldwide. The original web novel and webtoon have attracted 170 million readers, making it one of the most successful Korean works. The Solo Leveling-based game recorded sales of approximately $70 million in its first month alone. With a drama adaptation set to be released on Netflix in the future, the global fandom is expected to grow even further.

The Solo Leveling production team is preparing to launch the official Solo Leveling meme coin on the Story blockchain. This token is designed as a means for community engagement, linking the work's universe and characters. Fans who hold the meme coin will experience a deeper connection with the Solo Leveling universe. Unlike meme coins that have emerged organically, this one is differentiated by being directly approved and supported by the IP owner.

A representative example of a meme coin is "Trump Coin" ($TRUMP). President Donald Trump used Trump Coin to build a fandom, inviting investors who held large amounts of the coin to VIP dinners. This demonstrates the potential for meme coins to connect fans and IP holders, serving as tools to expand the universe and community of a work.

Jang Jeongsook, CEO of Redice Studio, which owns the Solo Leveling IP, stated, "Now, beyond the work itself, the IP is expanding into Web3, and together with Story, we look forward to fans and creators around the world writing a new chapter."

Lee Seungyun, CEO of Story, said, "Through this partnership, not only will we expand a fandom-centered economy and new participation models connected to tokens, but we will also open a new IP ecosystem encompassing AI and consumer applications."

This content was produced with the assistance of AI translation services.