[New Release] Hite Jinro Launches "Ilpoom Jinro Blackkkeop Edition" ... "Strengthening Appeal to Millennials and Gen Z"

Four Limited Editions Featuring the Blackkkeop Character
"Ilpoom Jinro Shop-in-Shop" Opens in Apgujeong and Sinsa

Hite Jinro announced on September 23 that it will launch a limited edition product, "Ilpoom Jinro Blackkkeop Edition," featuring the toad character "Blackkkeop" from its distilled soju brand Ilpoom Jinro. Hite Jinro's strategy is to expand the base of distilled soju and provide consumers with new and enjoyable drinking experiences through limited edition products and on-site promotions.

The Ilpoom Jinro Blackkkeop Edition features four cute versions of the Blackkkeop character, such as the thumbs-up and finger heart poses, each displayed on the label. This aims to present a friendlier brand image to consumers. The Ilpoom Jinro Blackkkeop Edition will be available starting from the fifth week of September at supermarkets, convenience stores, and other retail channels nationwide, as well as at restaurants and bars that sell alcoholic beverages. The quality and price remain the same as the original Ilpoom Jinro.

Additionally, two "Ilpoom Jinro Shop-in-Shop" locations will be operated in Apgujeong and Sinsa, which have become popular hotspots among people in their 20s and 30s. In collaboration with "Gappo Dosan" in Apgujeong and "Dongnyeok" in Sinsa, special spaces will be set up inside the stores where visitors can learn about the Ilpoom Jinro brand story, along with exclusive seating and rooms dedicated to Ilpoom Jinro.

At the two Ilpoom Jinro Shop-in-Shop locations, samplers of three Ilpoom Jinro products-Ilpoom Jinro 25, Ilpoom Jinro Oak 25, and Ilpoom Jinro Oak 43-will be available for purchase. In addition, a sampler of the highest-grade premium distilled spirit, Ilpoom Jinro 25 Years Old, limited to just 8,000 bottles, will also be sold in limited quantities. These shop-in-shop experiences will operate for about one month, from September 25 to October 26.

Oh Sungtaek, Executive Director of Marketing at Hite Jinro, stated, "We have planned consumer-focused brand activities so that Ilpoom Jinro, Korea's leading distilled soju brand, can connect with Millennials & Gen Z in a more friendly and entertaining way. Ilpoom Jinro will continue to lead and expand the domestic premium soju market in the future."

This content was produced with the assistance of AI translation services.