Kyochon Chicken Expands into Northeastern China with Master Franchise Agreement in Jilin Province

Kyochon F&B, the operator of Kyochon Chicken, announced on the 22nd that it has signed a master franchise (MF) agreement with a leading food service company in Jilin Province, northeastern China, for business expansion in the region.

The partner company is a specialized food service enterprise that operates a number of high-end seafood and Chinese restaurant brands in China. With years of franchise management experience and a diverse business portfolio that includes real estate, hotels, and investments, the company is expected to enhance Kyochon’s brand recognition and provide stability and competitiveness for Kyochon’s expansion in Jilin Province.

On the 15th, at Kyochon F&B's China branch located in Shanghai, Park Kwangseo, head of Kyochon China (right), and the representative of the partner company from Jilin Province took a commemorative photo after signing a master franchise (MF) agreement for business expansion into Jilin Province, China. Kyochon F&B

Jilin Province, where Kyochon is newly entering, is one of the three northeastern provinces of China and is known as the region where Mount Baekdu is located. It is geographically close to Korea and includes the Yanbian Korean Autonomous Prefecture, making it a place with high familiarity with Korean cuisine and strong brand awareness of Kyochon. In addition, Jilin Province has distinct seasonal dining trends: demand for delivery surges in the harsh winter, while dining out and in-store visits become more active in the summer. Kyochon has developed a menu and operational strategy that can accommodate both delivery and in-store dining to meet these changing demands.

In particular, the so-called “banju culture,” where people enjoy food and beer together, is well established in northeastern China. Building on this food culture, Kyochon plans to introduce not only its domestic menu but also a variety of localized dishes, while strengthening its lineup of alcoholic beverages such as beer and highballs to broaden its appeal to consumers.

A Kyochon F&B representative stated, “This entry into Jilin Province will serve as a catalyst for accelerating Kyochon’s business expansion in China. We will work closely with our local partner to ensure a stable establishment and strengthen Kyochon’s unique competitiveness in the Chinese market through differentiated menus and services.”

This content was produced with the assistance of AI translation services.