Samsung Life Insurance's 'Life Nology Lab' Wins Global Design Awards

Samsung Life Insurance announced on September 22 that six works by Hongik University students from the first cohort of the Life Nology Lab project have won awards at the internationally renowned Red Dot Design Award and International Design Excellence Awards (IDEA).

The Life Nology Lab is a project launched by Samsung Life Insurance in September of last year, with the aim of researching innovative technology (Technology) for a happy life (Life). A total of 151 students from three Korean universities (Hongik University, Kookmin University, Sungkyunkwan University) and the Samsung Art & Design Institute (SADI) participated, presenting over 40 creative works. The project also held an exhibition, which received an enthusiastic response from customers.

Life Nology Lab Design Award Winners. From the top left clockwise: Break, Saga, Tak!, Re:mine, Beti, Lucid. Samsung Life Insurance

At the Red Dot Award, a total of four works received honors. The gamification-based running and exercise device "Break" and the portable mental care device "Lucid" were selected for the highest distinction, "Best of the Best." The rehabilitation assistive device "Tak!" and the drone "Saga," which offers a creative filming experience, were named "Red Dot Winners."

The achievements continued at the IDEA Awards. "Beti," which helps foster communication between fetuses and mothers, and "Re:mine," a relaxation solution for menopausal women, both received main awards. "Lucid," the portable mental care device, was also recognized at IDEA following its Red Dot win, earning acclaim for both its creativity and practicality.

Won Hyungjun, a student in the Department of Industrial Design at Hongik University who participated in the Life Nology Lab project and won awards at both competitions, said, "It is meaningful that Lucid has given people a new perspective on Samsung Life Insurance. I am delighted that the diverse ideas of young designers have achieved such great results."

Lee Kilok, professor in the Department of Industrial Design at Hongik University who supervised the project, commented, "I am pleased that many works from this industry-academic collaboration with Samsung Life Insurance have been internationally recognized for their design excellence. It was an opportunity to explore new perspectives on a healthy lifestyle and the potential for innovation through creative design with the students."

A representative from Samsung Life Insurance stated, "Samsung Life Insurance's challenge to become an adventure company, going beyond insurance, has borne fruit at world-class design awards. We will continue to pursue innovative initiatives and maintain customer-centric communication."

The Life Nology Lab is currently running its second cohort, continuing to discover innovative ideas suited to an era of extended youth.

This content was produced with the assistance of AI translation services.