bhc Surpasses 1.5 Million Cumulative Subscribers on Its App

Surpassed Internal Target Just 7 Months After February Relaunch

The cumulative number of subscribers to the bhc App, operated by Dining Brands Group's chicken brand bhc, has surpassed 1.5 million.

On September 19, bhc announced that it exceeded its internal subscriber target just seven months after launching its new app in February.

bhc attributes the growth of its app to the advancement of customer-tailored features and the popularity of new products. The bhc App has enhanced customer convenience by offering features such as membership discount coupons (Bburremium, Bburenz, Bburini), quick order, E-coupon registration, gifting, and the advance reservation function Bburri Order. In addition, 'Kwasak King,' released in February, recorded cumulative sales of 3.4 million units as of early September, further boosting app usage rates. The combined sales share of 'Kwasak King' and 'Kwasak Tok' has exceeded 15%, and along with 'Bburinkle' and 'Matcho King,' they have established themselves as bhc's main lineup.

bhc App. Dining Brands Group

The company’s app is also having a positive impact on the stable operation of franchise stores. As direct orders through the app increase, delivery app intermediary fees are reduced, which helps stabilize profits, while customer loyalty to the bhc App is also growing.

A bhc representative stated, "Our app is the brand's core platform, offering convenient benefits to customers and a stable operational foundation to franchisees," adding, "We will continue to enhance personalized features based on customer data and realize both consumer satisfaction and mutual growth with franchisees through a variety of app-centered brand experiences."

This content was produced with the assistance of AI translation services.