Hugel Launches HA Filler Branding Campaign with Actress Lee Nayoung

"Optimized Solutions for Skin Improvement"

Hugel, a leading company specializing in total medical aesthetics, announced on September 18 that it will launch new branding activities for its core products, the HA filler "Byryzn Skin Booster HA" and "The Chaeum," together with its brand ambassador, actress Lee Nayoung. The strategy is to strengthen Hugel's brand image and recognition by combining the elegance and trustworthy image of actress Lee Nayoung with the value of the products.

Hugel

The hyaluronic acid-based "Byryzn Skin Booster HA" is designed to meet the needs of consumers seeking rapid hydration improvement. The branding message for this product is "Fast and Delicate," in line with its characteristics. The branding video visualizes abundant hydration and uses rapidly changing digital motifs to intuitively convey immediate and precise effects.

Backed by over 10 years of accumulated technology, the HA filler "The Chaeum" is recognized for its safety and precision, with the key message "Meticulous and Sophisticated." Sensory visual elements such as lighting and frequency are used to highlight The Chaeum's detailed capabilities in wrinkle improvement and volume care. Each branding video will be available on online platforms such as YouTube and through offline media including outdoor advertisements for two months until mid-November.

A Hugel representative stated, "Both 'Byryzn Skin Booster HA' and 'The Chaeum' are optimized solutions for customers seeking immediate skin improvement and precise volume care," adding, "We expect to further enhance our brand value and secure market competitiveness through this collaboration with actress Lee Nayoung."

This content was produced with the assistance of AI translation services.