"Transfer to Chum Churum"... Subway Station-Themed Pop-Up Draws Attention at Nonhyeon Yeongdong Market

Lotte Chilsung "Chum Churum Nonhyeon Yeongdong Market" Pop-Up
Subway Transfer Station Concept... Open Until October 2

Lotte Chilsung Beverage announced on September 18 that it will operate the "Chum Churum Nonhyeon Yeongdong Market" pop-up store for two weeks at Nonhyeon Yeongdong Market in Seoul until October 2.

This pop-up store, designed with a subway station concept under the theme "Transfer to Chum Churum," features a subway entrance-style doorway, an experiential zone for sampling the main ingredient of Chum Churum-rock-filtered water-and a large Chum Churum installation for commemorative photos, all intended to spark the curiosity of visitors to Nonhyeon Yeongdong Market and encourage them to stop by.

Additionally, the pop-up store will offer content that recommends major restaurants in the Nonhyeon Yeongdong Market area, grouped into four concepts: "Smoothness Line," "100% Rock Water Line," "Traditional Soju Line," and "Chum Churum Line," based on simple questions asked to visitors. Staff dressed as subway attendants will share the message, "Transfer to the smoother Chum Churum."

A Lotte Chilsung Beverage representative stated, "With autumn marking the peak season for soju, we planned this pop-up store to actively promote the renewed Chum Churum, now at 16% alcohol content." The representative added, "Going forward, Chum Churum will continue to conduct aggressive marketing in various commercial districts, emphasizing the unique core values of the smoother Chum Churum, such as 100% rock-filtered water and a smooth finish."

This content was produced with the assistance of AI translation services.