Are You Familiar with Financial Partnerships in Traditional Markets?... BNK Busan Bank Signs 'Janggeumi On & On' Agreement

Voice Phishing Insurance, Preferential Loans, and Customized Financial Services

BNK Busan Bank (President Bang Seongbin) signed a business agreement for the "Janggeumi On and On Partnership" on the 17th at its headquarters together with the Financial Supervisory Service Busan Ulsan Branch and the Bupyeong Kkangtong Market Merchants Association.

The signing ceremony was attended by Lee Hojin, Head of the Financial Supervisory Service Busan Ulsan Branch; Moon Jungwon, Chief Consumer Protection Officer (CCO) at BNK Busan Bank; and Park Ihyun, President of the Bupyeong Kkangtong Market Merchants Association, among others.

The "Janggeumi Partnership Project" is a name created by combining "Jang" (market) from traditional markets and "Geum" (finance) from financial institutions. It has been promoted since 2023 to improve the financial environment for traditional market merchants. This year, the project will continue under the name "Janggeumi On (Warm, On) and On (Warm, On)," reflecting the ongoing commitment to preventing financial fraud and providing tailored financial support.

Under this agreement, BNK Busan Bank will provide customized financial services to Bupyeong Kkangtong Market, including: establishing an emergency hotline for financial fraud prevention, supporting free enrollment in voice phishing compensation insurance, offering special installment savings accounts for small business owners, and providing preferential business loans.

Moon Jungwon, Chief Consumer Protection Officer (CCO) at BNK Busan Bank, emphasized, "Financial fraud is becoming increasingly sophisticated, and the scale of damage is growing. By combining the bank's financial expertise with the market's local network, we will further strengthen prevention and response measures."

BNK Busan Bank signed the 'Janggeumi On and On Partnership' business agreement on the 17th with the Financial Supervisory Service Busan Ulsan Branch and the Bupyeong Kkangtong Market Merchants Association. (From right in the photo: Moon Jungwon, Head of Financial Consumer Protection at BNK Busan Bank; Lee Hojin, Head of the Financial Supervisory Service Busan Ulsan Branch; Park Ihyun, President of the Bupyeong Kkangtong Market Merchants Association)

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