Busan Education Promotional Character "Busheon" Wins Encouragement Award at Public Character Festival

Competed in the Finals Against Over 30 Characters
Through Public Voting and Expert Evaluation

The Busan Metropolitan City Office of Education (Superintendent Kim Seokjun) announced on the 17th that its promotional character, "Busheon," received the Encouragement Award in the public sector at the "2025 Korea Local Government and Public Character Festival," a nationwide competition for local government and public characters.

At the awards ceremony held on September 13 at the Daejeon Convention Center (DCC), "Busheon" competed against more than 30 characters that advanced to the finals through a public vote and expert evaluation. As a result, it ranked fourth overall and won the Encouragement Award in the public sector.

"Busheon," an abbreviation of Busan Education, was created in 2022 through a public contest involving citizens and students, inspired by the seagull, a symbol of Busan. Currently, the character is actively engaged both online and offline through social media, various event venues, and promotional videos, helping to communicate Busan Education's policies and values in a friendly manner. These efforts were highly praised by the judges.

Superintendent Kim Seokjun stated, "We were able to achieve such great results at this festival thanks to the interest and support of our citizens and the educational community. We will continue to promote the trusted values of Busan Education even more widely through both online and offline activities."

At the awards ceremony, Mei Yuan, director of the China Toy and Baby Products Association, Oh Sehun, head of the Daejeon Tourism Organization, and Cho Taebong, chairman of the Korea Local Government and Public Character Festival Organizing Committee, attended and took commemorative photos with Busheon.

The Busan Education promotional character received the Encouragement Award at the Korea Character Festival and is posing for a commemorative photo.

This content was produced with the assistance of AI translation services.