Goyang City and KOTRA Strengthen Strategic Export Support for Global Expansion of K-Content

"Trade Environment Response Strategy Briefing for Export Companies in Northern Gyeonggi"
to Be Held on the 26th, Hosted by KOTRA

Goyang Special City (Mayor Lee Donghwan) announced on September 16 that it will co-host the "Trade Environment Response Strategy Briefing for Export Companies in Northern Gyeonggi" with KOTRA at Sono Calm Goyang from 10 a.m. to 5 p.m. on September 26.

Notice for the "Trade Environment Response Strategy Briefing for Export Companies in Northern Gyeonggi" provided by Goyang Special City

This briefing has been organized to enhance the response capabilities of export companies in Northern Gyeonggi amid a changing trade environment and to explore new growth strategies.

The event will be attended by representatives from 50 companies based in Northern Gyeonggi, as well as executives and staff from KOTRA's Northern Gyeonggi Support Office, overseas trade offices, and teams responsible for materials, parts, equipment, and service industries at KOTRA headquarters. In addition, local governments such as Yangju City Hall and Pocheon City Hall, the Goyang Industry Promotion Agency, the Northwestern Gyeonggi FTA Center, and Daejin Technopark will also participate.

The briefing will cover topics including: changes in the global trade environment and alternative markets; industry-specific response strategies to U.S. trade policy; and an introduction to BuyKOREA and digital utilization strategies.

In particular, companies will receive practical support through one-on-one, customized in-depth tariff consultations provided by customs law experts.

The morning session will feature presentations on changes in the global trade environment, case studies on rules of origin determination, and emerging alternative markets in South Asia, Central and South America, and the Middle East. This will be followed by tariff consultations reflecting the results of a preliminary demand survey by company, as well as "Mobile KOTRA Consulting."

The afternoon session will focus on practical content, including: export support strategies for K-content, a key industry promoted by the new Gyeonggi provincial government; support strategies for Northern Gyeonggi’s main industries (food, textiles, cosmetics); case studies of successful exporters; new features and digital utilization methods for BuyKOREA; and a course on using generative AI for image creation.

Notably, the city plans to systematically support local companies’ global expansion by fostering the content industry as a future growth engine. During the briefing, the city will present on "The Status and Export Strategies of the Content Industry in Gyeonggi Province and Goyang City," and will actively support companies in developing overseas markets and strengthening export capabilities through various promotional channels and customized support programs.

Lee Donghwan, Mayor of Goyang, stated, "Goyang City will actively support local companies, including those in the content industry, so they can be competitive on the global stage," adding, "We hope this briefing will greatly contribute to strengthening the export capabilities of companies in Northern Gyeonggi."

The head of KOTRA’s Northern Gyeonggi Support Office commented, "This briefing will provide export companies in Northern Gyeonggi with an opportunity to understand changes in the global trade environment and entry opportunities into emerging markets," and added, "KOTRA will continue to be a reliable partner, actively supporting the global expansion of local companies."

This content was produced with the assistance of AI translation services.