Sodam Sanghoe Seongsu Officially Opens... Opening Ceremony Held on the 16th

Supported 392 Small Businesses Since June Pilot Launch
Surpassed 5 Billion Won in Sales

The Korea Small and Medium Venture Business Distribution Agency announced on the 16th that it held an opening ceremony to mark the official launch of "Sodam Sanghoe Seongsu," which had been operating on a trial basis.

"Sodam Sanghoe Seongsu," which began its pilot operation in Seongsu-dong, Seoul in June, is a fashion and beauty specialty store covering approximately 466 square meters (141 pyeong). The store achieved visible results, recording total sales of about 5 billion won by the end of August. The store operates year-round from 11 a.m. to 8 p.m., closing only on public holidays. Sodam Sanghoe Seongsu plans to support 1,000 companies this year, focusing on fashion and beauty specialization, enhanced digital experiences, and customized online sales channel support.

Attendees of the Sodam Sanghoe Seongsu Opening Ceremony are taking a commemorative photo. Photo by Han Yuwon

The opening ceremony, held to celebrate the official launch, included a congratulatory ceremony, speeches, and a presentation on Sodam Sanghoe's operational plans. The subsequent on-site tour allowed participants to view products displayed in the store and experience T-shirt printing, brand pop-up stores, and smart mirror demonstrations.

Lee Taesik, CEO of the Korea Small and Medium Venture Business Distribution Agency, stated, "Following the rise of K-beauty, interest in K-fashion among domestic and international customers is increasing, and we expect Sodam Sanghoe Seongsu to achieve outstanding support results." He added, "We will strengthen our collaboration with Musinsa and plan to organize and operate various promotions and policies to help the growth of small business owners in the store."

This content was produced with the assistance of AI translation services.