CJ OnStyle Introduces AI Chatbot 'AiON'... "Innovating Real-Time Communication"

Plans to Double Customer Inquiry Response Rate
Initial Application to Six IPs... Expansion to Rebroadcasts Planned

CJ OnStyle announced on September 15 that it will introduce its artificial intelligence (AI) chatbot, 'AiON'.

'AiON' is an AI chatbot dedicated to customer service, optimized for live broadcasts. It implements an instant response system to enhance viewer engagement. The name 'AiON' signifies the integration of AI technology and CJ OnStyle's commerce innovation, aiming to connect customers and broadcasts more closely. It was jointly developed with the GenAI Innovation Center of Amazon Web Services (AWS).

CJ OnStyle AI Chatbot 'AiON' Enhances Broadcast Engagement with Real-Time Responses. Provided by CJ OnStyle

AiON is designed to respond quickly and accurately to product-related questions that are difficult to answer immediately. It is especially specialized in five types of inquiries: broadcast, delivery, product, certification, and order. By utilizing features such as image and text-based product information recognition, contextual conversation understanding, interest and sentiment detection, and real-time inventory updates, AiON is able to provide sophisticated responses.

With the introduction of AiON, CJ OnStyle plans to double the response rate to customer inquiries compared to previous levels. In the past, popular IP broadcasts generated thousands of real-time chat messages, making it difficult for staff to respond to every question instantly. The company expects AiON to help overcome these limitations.

In fact, during a pilot operation on the 'Transfer Beauty' mobile live broadcast on August 28, key metrics such as response rate, customer satisfaction, and response speed showed improvement. The overall response rate was about three times higher than average, and AiON accounted for 75% of all responses. The satisfaction rate for AiON's answers reached 85.7%.

CJ OnStyle will first apply AiON to six popular IPs: 'Chef's Tool Market', 'Get It Beauty with Yoo Inna', 'Vtina's Lifestyle', 'Big Sister BIG Seri', 'Monthly Celeb', and 'Transfer Beauty'. After a month-long test operation in September, the company plans to gradually expand its application starting in October. In the future, AiON will also be utilized in rebroadcasts.

A CJ OnStyle representative stated, "The AI chatbot 'AiON' is not just an automated response tool, but a guide that enhances customer satisfaction and broadcast engagement," adding, "We will continue to strengthen both efficiency and reliability through user-centered innovation."

This content was produced with the assistance of AI translation services.