Korea Economic Association Launches 'Domestic Demand Revitalization' Campaign Ahead of Chuseok: "Encouraging Purchases of Korean Agricultural Products and Domestic Tourism"
Official Letter Sent to Member Companies on September 12
Early Payment of Supply Fees Before the Holiday
Domestic Tourism Consumption Revitalization Campaign Also Launched
Amid worsening stagnation in regional economies due to sluggish domestic demand, the Korea Economic Association has urged its member companies to participate in the "Chuseok Domestic Demand Revitalization Campaign" to boost local economies, such as by increasing purchases of Korean agricultural products as Chuseok gifts.
On September 12, the Korea Economic Association sent an official letter to its member companies, proposing specific action items: ▲ early payment of supply contract fees ▲ expanded purchase of Korean agricultural products for Chuseok gifts ▲ encouragement of domestic travel during the Chuseok holiday ▲ participation in the public-private joint "Autumn Travel Campaign."
The association called for early payment of supply contract fees to partner small and medium-sized enterprises and small business owners before the holiday, and for the purchase of Chuseok gift sets, holiday ritual items, and in-house employee welfare goods to be made with domestically produced agricultural, livestock, and marine products. In addition, the Autumn Travel Campaign, which encourages domestic tourism during and around Chuseok this fall, is a follow-up to the "K-Vacance" campaign held during the summer holiday season to stimulate domestic tourism consumption.
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The Korea Economic Association explained that it has consistently promoted initiatives such as urging early payment of supply contract fees and running rural vacation campaigns targeting Millennials & Gen Z, all aimed at revitalizing regional economies. The association expressed hope that this campaign would also serve as a catalyst for the recovery of local businesses and the domestic market.
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