Lotteria Operates "Taste Hacker, Ria" Pop-Up Store

September 12?28: 17-Day Event in Seogyo-dong
Experience "Taste Hacking" with Concepts Like the Tasty Data Center

Lotte GRS announced on the 12th that its burger franchise brand, Lotteria, will operate the "Taste Hacker, Ria" pop-up store in Seogyo-dong until the 28th.

This pop-up store, held under the concept of "An Invitation from the Taste Hacker," consists of four different spots. Visitors can complete various missions to uncover the identity of the hacker and receive merchandise, and a rooftop area is available where they can enjoy performances by indie band artists. A food truck serving limited-edition burgers exclusive to the pop-up will also be available, offering a differentiated brand experience.

The first floor, "Tasty Data Center," features the "Server Room," where visitors can create code tables by combining Lotteria burger ingredients, and the "Taste Lab," where they can learn about and vote for Lotteria's legendary burgers from the past.

The second floor, "Hacker's Laptop," offers activities such as a burger name guessing game by dismantling firewalls and a screen search game. Stamps and stickers earned from participating in the games can be exchanged for Lotteria merchandise such as pouches, keyrings, and deform blocks at the goods zone. There is also a photo booth and photo zone featuring Lotteria's dessert character "Tteriang," where visitors can take cute photos.

At the "Tasty Truck," visitors who complete the in-store missions can enjoy limited-edition new menu items: the "Bulsae Burger" and the "Osae Burger." The Bulsae Burger combines bulgogi and shrimp, while the Osae Burger features both shrimp and squid in one 2-in-1 product. In addition, the 8th-floor outdoor rooftop "Hideout" offers a comfortable space to relax after experiencing the first and second floors, with a hip atmosphere created by graffiti. Visitors can also enjoy games and performances and receive Lotteria product vouchers and discount coupons.

A Lotte GRS representative stated, "We prepared this pop-up store to communicate directly with many customers who love Lotteria at an offline venue," and added, "We hope to connect with even more customers through this event and will continue to carry out diverse marketing activities that tell Lotteria's unique story."

This content was produced with the assistance of AI translation services.