KB Kookmin Card: "Card Spending Increases by 20% One Month Before Wedding"

Analysis of Wedding Preparation Spending

KB Kookmin Card announced on September 11 that an analysis of customer payment data for wedding hall businesses over the past two years shows that spending related to weddings has been recovering since the COVID-19 pandemic.

KB Kookmin Card analyzed the payment data of 22,000 customers who spent more than 3 million won per month in the wedding hall sector over a two-year period starting from September 2023.

The analysis revealed that spending by engaged couples was concentrated just before the wedding ceremony.

The average monthly card spending of customers presumed to be getting married increased as the wedding date approached. When the card spending one year before the wedding was indexed at 100, it rose to 120 one month before the wedding, representing an increase of about 20% compared to the previous year. The average amount spent per person one month before the wedding was approximately 2.27 million won.

According to recent Statistics Korea data, the number of marriages last year was 222,000, the highest in five years since 2019. This figure increased by 29,000 compared to the previous year.

A KB Kookmin Card representative stated, "As spending related to wedding preparations has recovered to pre-COVID-19 levels, we plan to continue providing differentiated benefits by closely analyzing changes in customer lifestyles based on data."

This content was produced with the assistance of AI translation services.