Yeoju City Moves to Prevent "Tteotdabang" Scams Targeting Seniors and Women

Yeoju City and Local Small Business Groups Launch Joint Campaign to Prevent Illegal Door-to-Door Sales
Concerns Rise Over the Spread of Fraudulent Sales of Health Supplements and Medical Devices at Inflated Prices Using Household Goods as Bait

Yeoju City in Gyeonggi Province (Mayor Lee Chungwoo) announced on September 11 that, in response to the recent increase in illegal door-to-door sales targeting senior citizens and women-commonly known as "tteotdabang" (illegal promotional events)-the city held a joint campaign to prevent such illegal activities in cooperation with local small business organizations during the Yeoju Five-Day Market on September 10.

Approximately 30 members from various local organizations, including Yeoju City (Job & Economy Division, Public Health Administration Division), the Yeoju Small Business Support Center, the Federation of Small Businesses, the Yeoju Branch of the Korea Consumer Education Central Council, the Yeoju Hangeul Merchants Association, the Sejong Market Merchants Association, and price monitoring agents, participated in the campaign. The initiative aimed to raise awareness and prevent illegal practices that lure elderly people and women with offers such as free daily necessities or complimentary health lectures, only to sell household goods, health supplements, and medical devices at inflated prices.

Mayor Lee Chungwoo stated, "Tteotdabang is a representative illegal sales tactic that targets the elderly and information-vulnerable groups," emphasizing, "The most effective way to prevent damage is through the attention and vigilance of residents." He further urged, "For the sake of struggling small business owners and the self-employed, please support price stability and revitalize the local economy by shopping at traditional markets and local commercial districts."

Yeoju City plans to continue strengthening public awareness campaigns, education, and joint crackdowns to protect consumers in the future.

This content was produced with the assistance of AI translation services.