Sokcho City to Promote Traditional Market and Alley Commercial Area Consumption Recovery Campaign Through December

On September 11, Sokcho City in Gangwon Province announced that it will launch the "Traditional Market and Alley Commercial Area Consumption Recovery Campaign" from September to December, with participation from all departments, to help restore sales at traditional markets and alley commercial areas that have been struggling due to the economic downturn and weakened consumer sentiment.

Sokcho City, Alley-type Shopping District Designation Ceremony Related to Traditional Market Alley Commercial Area Consumption Recovery Campaign. Provided by Sokcho City

The purpose of this campaign is to revive consumer sentiment by encouraging people to directly use local commercial districts and to support the business stability of small business owners.

The campaign will be carried out in two main directions.

First, the traditional market shopping initiative, which was previously organized mainly around holidays, will now be held regularly every month. All departments will visit traditional markets once a month to shop, and will actively use the government's livelihood recovery consumption coupons and Onnuri gift certificates to promote purchases at local stores.

Second, every Friday will be designated as "Alley Restaurant Day" and will be linked to the closure days of the city hall cafeteria. During departmental meetings or club activities, employees will be encouraged to use alley commercial areas and small restaurants, providing practical support to stores struggling due to the recession.

Sokcho City plans to establish a culture of consumption promotion involving both public officials and citizens, aiming for sustainable commercial district revitalization rather than a one-off event. Ultimately, the goal is for traditional markets and alley commercial areas to become everyday consumer spaces, fostering a virtuous cycle in which the local economy becomes self-sustaining.

Meanwhile, on September 1, the city designated a total area of 3,304 square meters-from Jinyeong Clinic to Sipja Pharmacy, and from Galaxy Sokcho Branch to Jeonyeongja Hair News-as the "Sokcho City No. 1 Jungang 1st Street Alley-type Shopping District." This area is now registered as an Onnuri gift certificate affiliate, allowing consumers more choices and giving businesses the opportunity to increase sales.

Lee Byeongseon, Mayor of Sokcho City, stated, "Traditional markets and alley commercial areas are the foundation of the local economy and spaces directly connected to citizens' daily lives. I hope this campaign will offer hope to merchants and foster pride among citizens in revitalizing the local economy together. The city will also make every effort to support this initiative."

This content was produced with the assistance of AI translation services.