Hwahae Officially Launches Chinese Version of Global Website

Enhancing Accessibility to K-Beauty Consumer Information

Hwahae Global announced on September 11 that it has officially launched the Chinese version of its global website, marking the beginning of full-scale support for K-beauty indie brands seeking to enter the Chinese market.

The global website offers all of the core functions of the Hwahae beauty platform in one place, including category-based rankings, the Hwahae Awards, review topics, and detailed cosmetic ingredient information. By leveraging a large language model (LLM) specialized in cosmetics, the platform provides English, Japanese, and Chinese translations for over 9.5 million user reviews, allowing users to access the information they need without requiring a separate login.

Hwahae Global officially launched the Chinese version of its global website. Hwahae Global

Amid growing expectations for the lifting of the Hallyu ban in the second half of this year and increasing demand for K-beauty information in China, the ranking of Chinese users on the Hwahae global website surged from around 50th place in January to 21st place last month, demonstrating rapid growth. In response, Hwahae quickly launched the Chinese version of its global website.

Notably, the Chinese version features direct purchase links to Taobao, China’s leading e-commerce platform, on each product’s detail page. This connects information search with purchase conversion, helping K-beauty indie brands expand their reach to Chinese consumers and strengthen their global competitiveness.

With the launch of the Chinese version, Hwahae Global plans to maximize synergy with major e-commerce channels such as Tmall and JD.com, enabling brands to utilize a more diverse range of online and offline distribution networks.

Kim Kyungil, CEO of Hwahae Global, stated, "Through the Chinese version of the Hwahae global website, we aim to provide K-beauty brands with more effective opportunities to communicate with Chinese consumers," adding, "This will further solidify the position of K-beauty in the global market."

This content was produced with the assistance of AI translation services.