LG's Ultra-High-Definition Signage Illuminates Tokyo's Prime Commercial District

Dominating Japan's Display Market, Where Foreign Brands Face High Barriers
"Solidifying Market Leadership Through Innovative Viewing Experiences"

LG Electronics' display solutions are illuminating major global landmarks. By supplying transparent and ultra-high-definition signage to a comprehensive shopping center that is emerging as a new landmark in downtown Tokyo, the company aims to strengthen its leadership in the premium market.

On September 10, LG Electronics announced that it has supplied transparent OLED signage and ultra-high-definition micro LED signage LG Magnit to NEWoMan TAKANAWA, which will open on the 12th.

LG Electronics announced on the 10th that it has supplied transparent OLED signage and ultra-high-definition micro LED signage LG Magnit to NEWoMan Takanawa in Tokyo, Japan, which will open on the 12th. The photo shows the transparent OLED signage installed in the North Building event hall, providing a space experience that combines digital and reality. LG Electronics
Photo by LG Electronics

NEWoMan TAKANAWA is opening near Takanawa Gateway Station in Tokyo, Japan. It is a key component of the station area redevelopment project led by Lumine, a subsidiary of East Japan Railway Company, the country’s largest railway operator. The comprehensive shopping center features approximately 180 stores across a total floor area of 60,000 square meters. After a partial pre-opening in March, it is now officially opening.

LG Electronics has installed a massive 380-inch transparent signage display in the North Building event hall of NEWoMan TAKANAWA. The plan is to provide visitors with an innovative spatial experience that merges digital and reality. Despite its large scale, the installation uses sixteen 55-inch transparent OLED signage units, arranged in eight columns and two rows, to enhance the sense of openness.

LG Electronics' transparent OLED signage features a transparent display that allows viewers to see through the screen, enabling it to blend seamlessly into any environment. Its modular structure allows displays to be connected on all sides, creating video walls of virtually unlimited size.

At the entrances to the second floor, including both the North and South Buildings, ultra-high-definition LG Magnit signage has been installed. This display uses micro LEDs less than 100 micrometers thick-thinner than a strand of hair-that emit their own light and color. With vivid picture quality, high color reproduction, and advanced image processing technology, it delivers a differentiated viewing experience.

At the North Building entrance, a vertical LG Magnit display measuring 2.4 meters wide and 7.45 meters high welcomes visitors. At the South Building entrance, a horizontal LG Magnit display measuring 9 meters wide and 2.02 meters high is installed along the customer flow, enhancing the sense of immersion in the space.

LG Electronics announced on the 10th that it has supplied transparent OLED signage and ultra-high-definition micro LED signage LG Magnit to NEWoMan TAKANAWA in Tokyo, Japan, which will open on the 12th. The photo shows the ultra-high-definition micro LED signage LG Magnit installed at the south building entrance, measuring 9 meters wide and 2.02 meters high. LG Electronics
Photo by LG Electronics

In addition to premium signage, LG Electronics is making strides in the challenging Japanese display market with its LG OLED TVs, known for their perfect color and black levels. Since last year, the company has maintained the top position in the market for ultra-large OLED TVs over 70 inches, further solidifying its leadership in the premium TV segment.

LG Electronics is also enhancing the value of spaces at major global landmarks with its display solutions. Last year, the company installed 55-inch transparent OLED signage at Gardens by the Bay, a prominent tourist attraction in Singapore. These displays, which provide plant information, showcase the harmony between technology and nature throughout the site.

Baek Kimoon, Executive Vice President and Head of the ID Business Division at LG Electronics' MS Business Headquarters, stated, "We will strengthen our leadership in the global commercial display market by offering premium signage that delivers innovative experiences through differentiated technologies such as transparency and ultra-high-definition."

This content was produced with the assistance of AI translation services.