Pocheon City Promotes "Pocheon Gadeuk" Brand Using Agricultural Technology Center Vehicles

Pocheon City in Gyeonggi Province (Mayor Baek Younghyeon) announced on September 5 that it has started promoting its integrated agricultural specialty brand "Pocheon Gadeuk" by attaching promotional stickers to 31 vehicles of the Agricultural Technology Center.

Pocheon City is promoting the integrated agricultural specialty brand "Pocheon Gadeuk" by attaching promotional stickers to 31 vehicles of the Agricultural Technology Center. Photo by Pocheon City

"Pocheon Gadeuk" is Pocheon City's integrated agricultural specialty brand, which symbolizes the region's clean agricultural products nurtured by its mountains, rivers, and sunlight. By uniting a wide variety of local agricultural specialties produced in Pocheon, the brand offers safe food options for consumers and provides farmers with a sense of pride and increased income.

The Agricultural Technology Center vehicles, now featuring the stickers, travel throughout Pocheon City for agricultural guidance and technical support. They will be used to help farmers and citizens naturally encounter the "Pocheon Gadeuk" brand in their daily lives.

Baek Younghyeon, Mayor of Pocheon City, stated, "We will continue to enhance the brand value of 'Pocheon Gadeuk' so that people think of it whenever they recall high-quality and delicious agricultural specialties."

Pocheon City plans to continue various promotional activities to raise external awareness, including operating a "Pocheon Gadeuk" agricultural specialty sales booth at the "Pocheon Hantangang Garden Festa," which opens on September 6.