KB Securities Launches Digital PB Team to Strengthen Dedicated Management for Premium Clients

KB Securities announced on September 5 that, in line with the spread of digital finance, it established a Digital Private Banker (PB) Team within its Prime Center earlier this year, strengthening its differentiated wealth management services for premium digital clients.

Since the COVID-19 pandemic, the preference for non-face-to-face financial services has accelerated across the industry, and this trend is particularly pronounced among high-net-worth clients. In fact, the number of KB Securities' non-face-to-face clients with assets of over 100 million won has increased by approximately 2.53 times compared to 2021, whereas the number of face-to-face clients only grew by 1.38 times during the same period.

In response, KB Securities has enhanced the benefits of its 'KB Prestige Membership' and launched a digital-exclusive consultation service managed by professional private bankers.

The KB Prestige Membership operates with three tiers: M-able 300, Prestige S, and Prestige A, providing a variety of benefits for one year from the time of selection. These tailored benefits include invitations to investment seminars, monthly financial product coupons, preferential interest rates on credit loans, reduced margin rates, and tax agency services, all of which enhance satisfaction among premium digital clients.

In particular, the newly established Digital PB Team at KB Securities Prime Center provides customized wealth management services to approximately 5,700 clients with Prestige S status or higher (as of the end of 2024). This team, consisting of seven professional private bankers, conducted about 16,000 consultations in the first half of 2025 alone. They offer a wide range of solutions tailored to each client's situation, including stock consultations, brokerage-type Individual Savings Accounts (ISA), pension savings portfolio and rebalancing, credit loan consulting, as well as guidance on tax-saving bonds and special financial products.

The Digital PB Team has received positive feedback for proactively managing clients' assets, going beyond simple investment advice. For example, clients whose ISAs have matured are actively advised on the benefits of converting their funds into pension savings accounts, such as up to 3 million won in additional tax deductions, deferred taxation, and lower tax rates upon pension withdrawal. The team also recommends strategies such as re-enrolling in ISAs every three years to secure new contribution and tax-free limits, which has been well received by clients.

Lee Honggu, CEO of KB Securities, stated, "Enhancing the convenience of non-face-to-face channels is a common challenge across the financial industry, but genuine wealth management still relies on human connection." He added, "The Prime Center Digital PB Team will set a new standard for wealth management in the digital era, based on expertise and trust."

This content was produced with the assistance of AI translation services.