Lotte Chilsung Selects Chef An Sungjae as Model for 'Kloud Non-Alcoholic'

Strengthening Consumer Engagement Through Major Supermarkets, Convenience Stores, and Official Online Mall

On September 4, Lotte Chilsung Beverage announced that it has selected Chef An Sungjae as the advertising model for its non-alcoholic beer, Kloud Non-Alcoholic.

Chef An Sungjae is the owner-chef of "Mosoo," the only fine dining restaurant in Korea to receive three Michelin stars in 2024. He gained public attention for his professional evaluations as a judge on the cooking survival show "Black & White Chef," which aired on Netflix in the second half of last year.

Lotte Chilsung Beverage will launch an advertisement with Chef An Sungjae under the concept of "A Complete Non-Alcoholic Beer Created by Kloud," highlighting the value of Kloud Non-Alcoholic. The advertisement will be available not only at major supermarkets and convenience stores but also through banner ads and special promotions on online channels, including Lotte Chilsung Beverage's official direct mall, Chilsung Mall.

Kloud Non-Alcoholic is a non-alcoholic beer made using Kloud's unique restricted fermentation method, which limits alcohol production during fermentation by using special yeast. Since the production process does not involve artificial alcohol separation, the beer retains its natural flavor and aroma. Brewed with German noble hops and malt from Australia and Canada, it offers a rich malt aroma. Each 350ml serving contains just 50kcal, reducing the calorie burden.

A representative from Lotte Chilsung Beverage stated, "Together with the perfectionist Chef An Sungjae, we plan to promote the value of Kloud Non-Alcoholic, a complete non-alcoholic beer, and strengthen consumer engagement through various channels. We hope consumers will enjoy the distinctive flavor of Kloud Non-Alcoholic in a variety of everyday situations without any burden."

This content was produced with the assistance of AI translation services.