Expanding Export Opportunities for K-Franchises: Samsung Welstory and KOTRA Join Forces
Business Agreement to Support Overseas Expansion of Restaurant Franchises
Samsung Welstory and KOTRA Host Overseas Expansion Consultation Meeting
Signature K-Franchise Menus Showcased to International Buyers
Samsung Welstory has partnered with KOTRA to pave the way for domestic restaurant franchise brands to expand into overseas markets.
On September 3, Samsung Welstory and KOTRA announced that they had signed a business agreement at Samsung Welstory's Bundang headquarters to support the overseas expansion of restaurant franchises and held the "2025 Franchise Overseas Expansion Consultation Meeting," attended by international buyers.
This agreement is a public-private partnership project aimed at supporting the overseas expansion of restaurant franchise brands, leveraging both companies' global networks and overseas consulting capabilities. Samsung Welstory plans to work with KOTRA to jointly pursue various initiatives for overseas expansion by utilizing its global distribution network, which includes overseas subsidiaries in China, Vietnam, and Hungary, as well as global food partners.
Following the signing of the agreement, the first joint initiative, the "2025 Franchise Overseas Expansion Consultation Meeting (GFBP)," took place. Master franchise buyers from three countries in Asia and Oceania, along with 22 domestic franchise companies, participated in one-on-one business consultations. Notably, during this GFBP, in-depth discussions were held between buyers and brand representatives, with each franchise's signature menu being demonstrated in person using the kitchen facilities at the Samsung Welstory Innovation Center (WIC).
In addition, Samsung Welstory showcased over 20 flagship K-Food products currently being exported, as well as examples of its 360 Solution for customer support, including franchise space consulting.
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A Samsung Welstory representative stated, "By co-hosting the franchise overseas expansion consultation meeting in collaboration with KOTRA, we were able to promote our overseas expansion support solutions as well. Moving forward, we will continue to actively support the global expansion of domestic franchises through a variety of initiatives, such as overseas expansion seminars and joint global market research."
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